Investment firms and large food producers have showed interest and invested in plant protein start-ups due to the substantial growth opportunities in the market

Global plant protein market has been growing rapidly in the past few years. The growth is primarily backed by the rising flexitarian trend in most of the countries. Flexitarian diet is likely to expand plant-protein manufacturers’ consumer-base which in turn increases profitability. Moreover, the adoption of vegetable diet and vegan meals due to the increasing health consciousness and evolving veganism among a large population is expanding the market growth. Reducing animal product intake and adding more plant-based foods in diets is creating demand for plant-based proteins.

Changing lifestyles is driving consumers’ food habits. Consumers are becoming more conscious about what they eat. As a result, demand for high protein products which has less carbon footprint such as plant-based protein is rising. Also, ongoing coronavirus pandemic is creating demand for plant-based meats, as consumers are avoiding animal-based products due to health concerns. The trend is creating opportunities for manufacturers to meet the rising demand.

Plant-based proteins have emerged as a weight management tool in recent years, especially in countries such as the US, Russia, and Australia. As there are changes in preferences and common food habits, weight management is also going through a change. The trend towards more plant-based foods and diets has increased the number and types of products in the market. Many of the plant-based proteins are specifically made to help in weight management.

Globally, the demand for pea protein is rising. In the US, in particular, pea protein is gaining market share. This is primarily due to high protein content and several health benefits it offers. Additionally, the use of pea protein is increasing in dairy, bakery, and other food and beverage processing markets as an alternative to other plant-based proteins such as soy.

Plant-based protein ingredients are often considered as an incomplete source of protein. On the other hand, quinoa, pea, and hemp are emerging as a complete source of protein and contain all essential amino acids. Consequently, companies are focusing on blended plant-based protein products that can offer the optimal level of protein added with essential amino acids. For instance, pea protein lacks methionine, however, rice protein is enriched with methionine. Similarly, the pea protein contains lysine, in which rice protein lacks. Therefore, companies are blending these two ingredients to make it more nutritious. Quinoa is also used for blended protein products. Companies also add enzymes in blended plant-protein products to enhance digestibility. Blended plant-proteins are expected to capture market share over the period.

Investment firms and large food producers have showed interest and invested in plant protein start-ups due to the substantial growth opportunities in the market. As a result, competitiveness is increasing along with the increasing number of players. In January 2020, Califia Farms, a producer of plant-based dairy products raised US$225 million in Series D funding from QIA. The new investors have acquired a minority stake in the company.

Similarly, in February 2020, AllPlants, a plant-based meal delivery company in the UK raised £2 million. Founded in 2016, the company has already served more than one million plant-based meals and with the funding, the company is planning to strengthen its position in the UK.

The e-commerce channel is emerging as one of the most preferred distribution channels for plant based food during the ongoing coronavirus pandemic. Plant-based food producers and distributors are focusing on the e-commerce channel to capture this trend.

This report from ConsumerIntel360 is a bundled offering, combining 15 detailed country reports: Australia, Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Russia, South Africa, Thailand, United Arab Emirates, United Kingdom, United States.

This business intelligence report aims to analyze global market opportunities and risks in the plant protein industry. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.

• Product Innovation: Captures key innovative plant protein product launches along with claims, product positioning and targeting.

• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.

• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.

• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.

• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts).

• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.

• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.

• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.

• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.

• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.

• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.

• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope
This bundled offering provides the following detailed plant protein market opportunity and competitive landscape at country level. This research report provides in-depth analysis of plant protein industry providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

Plant Protein Market Size by Ingredients
• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Plant Protein Market Size by Product Categories
• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Plant Protein Market Size by Functional Segments
• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Plant Protein Market Share Analysis by Type of Retail Outlet
• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Plant Protein Market Size by Retail Sales Pricing
• Premium
• Mid-Tier
• Low End

Plant Protein Market Size by Cities
• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Brands:

This report offers brand share (based on consumer popularity) for over 800 brands across 15 countries.

Get more insights @ https://www.consumerintel360.com/reportstore/view/Global-Plant-Protein-Business-and-93

Reasons to Purchase
• Market Opportunity: Get detailed understanding of plant protein market opportunity across 50+ segments for 16 countries.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behavior: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.

7 Temasek Boulevard

#12-07 Suntec Tower One

Singapore 038987

ConsumerIntel360 is a boutique strategy research and consulting firm offering business intelligence platform on emerging consumer trends, product innovation, supply chain dynamics, and ecommerce strategy. Through quality data and expert analysis, we help companies identify unique opportunities, best practices to implement them, and formulate corporate strategy. For more information, please visit our website www.consumerintel360.com or email us at info@consumerintel360.com

This release was published on openPR.