Influencer Market Share 2021 CAGR 28.9% Level, Size, Growth and Key Manufacturers – Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech

Report Ocean releases its latest report on the global Influencer Market. A combination of information gathered from first-hand sources, qualitative and quantitative assessments of industry analysts, and insights from experts and participants across the value chain is used to calculate the global Influencer Market.

The global Influencer Marketing platform market is estimated to have reached USD 5.6 billion in 2020 and is further projected to reach USD 34.6 billion by 2027, growing at a CAGR of 29.3% during 2021-2027 (forecast period). 

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Growth Drivers 

Customers’ shift toward video-based content across the OTT space

The rising use of smartphones and 3G and 4G networks and video consumption has grown tremendously in the last decade. Hence, organizations are designing marketing strategies for video-based content streaming across digital channels. Also, in past years the television viewership has rapidly decreased and shifted toward social media channels, such as Facebook, YouTube, and Instagram. YouTube is known as the second-most used search engine across the world. Moreover, as the television viewership reduced by 50% among the age group of 18–26 in 2017, video-based marketing increased from 63% in 2017 to 81% in 2018, according to Wyzowl‘s statistics. Hence, an influencer marketing technique that enables to target potential buyers is driving the market.

Rise of influencers on Social Media

The growing number of influencers on social media is another driving factor for the market. Like on Instagram, scrolling through the feed and finding an influencer posting about anything — a handbag, a pair of shoes, a new moisturizer, or a nice meal at that restaurant down the block becomes normal. Influencers and sponsored posts are everywhere you look on social media, and most reports estimate brands are pouring billions of their marketing dollars into partnering with these users who can reach consumers on social media. Hence, Influencers are becoming an important part of doing business today. 

The reports include an in-depth analysis of macroeconomic indicators, market trends, and underlying factors, as well as market attractiveness by segment. The reports include a qualitative impact map of different market factors. COVID-19 (Corona Virus) had an impact on the product industry chain based on upstream and downstream markets, on regions and countries, and the future development of the industry.

The reports on the Global Influencer Market provide readers with a better understanding of the market and competitive landscape to support better decision-making. Report contents include an overview of participants, revenue results, sales volume, gross margin, capital investment, and global Influencer Market growth rates.

Researchers gather and validate the market size and demand information with market experts. They also examine the geographical distribution of the Influencer Market. Top manufacturers, distributors, traders, and dealers use these market studies to gain insights into the industry. It will provide an overview of the product, the market, the driving forces, the risks and opportunities, and the research findings.

Impact Analysis of COVID-19

A detailed study of Covid-19 impacts the Influencer Market is provided in the report.

The World Health Organization has declared Covid-19 a global health emergency due to its impact on thousands of people worldwide. The Coronavirus disease, which already affects these groups, had affected Influencer Market segments.

While the death toll continues to climb, the economic damage is already evident, making this the world's worst economic shock in decades.

Chaos can lead to several undesirable outcomes, including restaurant closings, flight cancellations, travel restrictions, indoor event venues losing permits, customer confidence eroding, stock markets fluctuating, and citizens becoming anxious.

The report extensively examines the fundamental aspects of the Global Influencer Market, including its future prospects and competitive landscape. The Porter's Five Forces analysis of the Influencer Market provides insight into the factors influencing its growth. This market study breaks down the Influencer Market into segments, regions, and players in order to present an accurate picture of the current market environment. The study also includes macroeconomic and microeconomic analyses. Several graphs and charts appear in the report effectively.

Regional Overview

An analysis of the Influencer Market at the country level looks at segments classified as potentially high-growth, countries with the largest market share, and countries with the best growth prospects. Among the regional breakdowns in the Influencer Market study are North America (USA, Canada), South America, Asia Pacific (China, Japan, India, Korea), Europe (Germany, UK, France, Italy), Other countries.

Leading Competitors

The leading prominent competitors in the global Influencer Market are:

IZEA Worldwide, Quotient Technology Inc. Launchmetrics, JuliusWorks, Inc, Traackr, Inc, Upfluence Inc., Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech, Inc., Brandwatch, Linqia, Inc., Onalytica, Social Beat Digital Marketing LLP, ExpertVoice Inc., Lefty, Lumanu Inc., InfluencerDB, Taggermedia, Heepsy, Fourstarzz Media LLC, Juulr B.V., Intellifluence, Insense Ads, Inc., Talent Village Ltd., The Room, Blogmint, Zine Ltd., and Captiv8 Inc. and other prominent players. 

Scope of the Report

The global Influencer Market segmentation focuses on:

By Component

 Solution

 Services

By Application

 Search and Discovery

 Analytics and Reporting

 Influencer Relationship Management

 Others

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This release was published on openPR.