Optical Brighteners market Size to Grow by USD 1.05 Billion by 2020 | 3 V Incorporation , Aron Universal, Archroma, BASF SE, AkzoNobel N.V.

Optical brighteners are compounds that absorb light in the violet or ultraviolet region of the electromagnetic spectrum and reemit it in the blue region, by a process known as fluorescence. Optical brighteners are also referred to as fluorescent whitening agents or fluorescent brightening agents. Optical brighteners possess properties such as are whiteness and brightness, light fastness, washing fastness, heat resistance, chemical stability, metamerism, low volatility and high solubility in organic solvents. Optical brighteners are mainly used to brighten colors or mask yellowing and are thus, used as detergent whiteners, paper brighteners, as well as textile whitening, fiber whitening, and brightening or color-correcting additives in cosmetics.

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Optical Brighteners Market Taxonomy

On the basis of chemical, the optical brighteners market is segmented into:
Cinnnnamic Acid
Coumarin
Dicarboxylic Acid
Diphenyl Pyrazoline
Stilbene
Others

On the basis of application, the optical brighteners market is segmented into:
Detergents and Soaps
Fabrics
Paper
Synthetics and Plastics
Cosmetics
Others

On the basis of end user, the optical brighteners market is segmented into:
Consumer Products
Packaging
Textiles and Apparel
Security and Safety
Others

Among end user, the textile and apparel segment is the largest end user of optical brighteners, owing to its color whitening and brightening effect.

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Optical brighteners have the greatest market in Europe, thanks to rising demand for optical brighteners in personal care products like shampoos and soaps, particularly in Germany, Italy, and France. According to Plastics Europe, an association of European plastic manufacturers, Europe accounted for 18 percent of global plastic production in 2015, making it the world's second largest producer. As a result, the rising plastic sector, which uses optical brighteners, has raised optical brightener demand in Europe.

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