The Gamification Market Growth Driven by the Increasing Penetration of Smartphones Worldwide

Gamification Market Perspective 2021
𝗥𝗲𝗽𝗼𝗿𝘁 𝗣𝗮𝗴𝗲𝘀: [150 Pages]

Gamification is a process of adding games or game mechanics into nongame environments, such as a website, learning management system, online community, or business' intranet to increase participation. Gamification aims is to engage with partners, employees, and consumers to inspire, share, collaborate, and interact. It is the process of taking something that already exists and using techniques to motivate participation and long-term engagement. Examples of Gamification could be scoring points, badges, or stars by solving some tasks. The growth of the Gamification market is mainly driven by the increasing adoption of cloud-based solutions, especially by small and medium enterprises.

Cloud adoption is a strategy used by enterprises to improve the scalability of Internet-based database capabilities while reducing cost and risk. Moreover, as compared to the on-premise solutions, these solutions are provide advanced and affordable services. Therefore, numerous businesses are increasingly adopting Gamification in different parts of their operations. The benefits of Gamification are numerous, such as help increase employee productivity, provide a better learning experience to an employee, keep employee motivated, and provide constant feedback to all participants. These gaming-based solution are also helpful in providing training to the employees and for the recruitment process.

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The aforementioned factors are expected to augment the growth of the Gamification market. Moreover, the adoption of Gamification has increased due to the increasing adoption of mobile devices or increasing penetration of smartphones worldwide. The number of smartphone users in India is expected to reach 760 million by the end of 2021, while the number of smartphone users worldwide is expected to reach over 3.8 billion users by the end of 2021. This in turn is also expected to propel the growth of the Gamification market, especially in India. Moreover, market players are focused on developing new and innovative products with new features to meet the increasing demand or to strengthen their market position.

For example, in September 2019, Microsoft announced that by adding artificial intelligence driven insights, the company has added new features and applications for Dynamic 365. This allows organization to know their customers and improve customer experiences. Moreover, some companies are providing training sessions to their employees. For example, in September 2018, Infosys announced the launch of its next-gen learning solution, Infosys Wingspan. The cloud-first and mobile-first solution is designed to provide a seamless interactive learning experience accessible anytime, anywhere, and on any device. Such initiative by market players or companies are also expected to boost the Gamification market growth.

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𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗔𝘀𝗸𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 (𝗙𝗔𝗤) :

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲, 𝘀𝗵𝗮𝗿𝗲 𝗼𝗳 Gamification ?

𝗬𝗲𝘀, The global Gamification market is estimated to account for US$ 38.3 Billion by 2027

𝗪𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀/𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 Gamification?

𝗬𝗲𝘀, You can add Specific 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝘂𝗽𝘁𝗼 𝟯 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀.

Companies Covered as part of this study include: Cisco Systems, Inc., Microsoft, SAP, Facebook, Inc., BI WORLDWIDE, Verint, Risk Management Solutions, Inc., hoopla, Mambo Solutions Ltd., Centrical, LevelEleven, MPS Interactive Systems Limited, Influitive, Launchfire Interactive Inc., 2020 Gamifier, Inc., Actionable, Xoxoday, NIIT, Cognizant, Tango Card. Inc., and Khoros, LLC.,

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