Fabric Conditioner Market predicted to reach USD 26.93 billion by 2030 with a CAGR of 4.1%

The Global Fabric Conditioner Market size is estimated to be USD 17.31 billion in 2019 and is predicted to reach USD 26.93 billion by 2030 with a CAGR of 4.1% from 2020-2030.

Fabric conditioner are special conditioners used for cleaning laundry preventing static dirt cling to clothing and make clothing softer. The active ingredients present in these fabric softeners are positively charged long chain molecules. These active ingredients are present in the long chain consists of a hydrophobic (water-repelling) tail and nitrogen containing positively charged head. They generally contain at least one hydrophobic (water-resisting) group and a nitrogen atom (positively charged) that is attracted towards the negatively charged fabric surface. The mechanism of fabric conditioning occurs with the adsorption of softener and the result is a slack ionic bond formation between the compounds and the surface of cloth or fabric.

Typically fabric softener contains three main ingredients which are an emulsifier, conditioning agents, fragrance & color. It also contains various stabilizers and preservatives to extend its shelf life. Fabric conditioners are silicon or ammonia based fatty acid compounds that give an oily coating to the clothes which makes the fabric softer and smell good. These conditioners are getting more acceptable to the consumers in concentrated forms which contain nearly 5%-50% of the water.

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Top Companies: Pigeon Home Products Corporation, Procter & Gamble Co., Reckitt Benckiser Group plc, Unilever PLC, Caldrea, Inc., Colgate-Palmolive Company, Dropps, Henkel AG & Co. KGaA and others.

Market Dynamics and Trends:

Recent product innovations such as fabric softener mixed with washing powder provide cost effective alternative to the consumers. Increasing consumer income and better living standards along with increase in urban population are the factors supporting the growth of fabric softeners in future. However, overuse of softeners and their effect on water bodies and environment is a concern in many developed markets such as the North America and Europe, where the population is more aware and environment sensitive. Prolonged contact of softener chemicals may lead to various cancers. Manufacturers are trying to develop environment friendly alternatives to reduce harmful effects of the fabric softeners.

The fabric conditioner market is consolidated with major companies which are focused on developing novel and unconventional fabric softeners into the markets. Increasing concerns regarding environment protection and government imposed environment protection laws have been pushing manufacturers to develop concentrated fabric softeners that are also ecofriendly in nature.

Major market players rely on mergers and acquisition with the regional and country based manufacturers for better market penetration and marketing strategy to withheld trust of consumers in their products. For example, in September 2016, Sun Products Company was acquired by Henkel, the acquisition helped Henkel reach the number two spot in the North American Region.

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Market Segmentations and Scope of the Study:

The global fabric conditioner market share is analyzed on the basis of form, distribution channel, and geography. On the basis of form, the market is segmented into liquid, dryer balls, and dryer sheets. According to the distribution channel, the market is classified into departmental stores, supermarkets, hypermarkets, and online. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and Rest of the World.

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