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Boost Fitness Raises $1,300 for Breast Center Foundation

11-13-2012 05:05 PM CET | Fashion, Lifestyle, Trends

Press release from: Boost Fitness

/ PR Agency: Kowal Communications, Inc.
Boost Fitness member David Marcus, left, with employees Lisa Herman and Nick Dilidio.

Boost Fitness member David Marcus, left, with employees Lisa Herman and Nick Dilidio.

NORTHBORO, Mass., Nov. 8, 2012 –Boost Fitness, the area’s premier independent fitness center, today announced that it raised $1,300 for the National Breast Cancer Foundation during “Boost Fitness for Hope” events held in October.

All three Boost Fitness locations – in Northboro, Hudson and Westford -- participated.

“Breast cancer is an important cause for our members and that makes it an important cause for us,” said Mark Federico, owner of Boost Fitness. “While this was the first time we raised funds for breast cancer, we hope to have similar events annually.”

“Boost Fitness for Hope” events included two “pink rides” and a male-only power class. Participants in “pink rides” each provided a $20 donation in exchange for an hour-long spin class. The first “pink ride” was so popular, a second was added.

The group power class is held regularly at Boost Fitness several times a week; it is open to both men and women, but is especially popular among women. Those who attended the male-only class made donations.
Boost Fitness also purchased 300 pink T-shirts with “Boost Fitness for Hope” printed on them. It sold half of them and gave away half to participants, then donated the proceeds.

To further raise awareness, Boost Fitness also created a “Wall of Hope” and a video, which it posted on its Facebook page and on You Tube.

“We started hearing stories of survivors, members who had lost family and friends, and those currently battling cancer,” Federico said, “so we put a large piece of paper on the wall. a ‘Wall of Hope,’ where people could post their stories – or just remember someone.”

He added that Boost Fitness greatly increased the number of “likes” on its Facebook page as a result of “Boost Fitness for Hope.”

Boost Fitness of Northboro, Mass. (www.myboostfitness.com) is the area’s premier independent fitness center. Boost Fitness offers individualized, group and semi-private fitness training at fitness centers in Northboro, Hudson and Westford, Mass. The fitness centers are open to members 24 hours a day.

Mark Federico
Boost Fitness
79 West Main St.
Northboro, MA 01532

mfederico@myboostfitness.com
888-845-5072

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