Hair Idol 2007 Grand Final: UK Hair Fashion, Hair Style Awards – L’Oréal Professionnel

The Grand Final of the Hair Idol 2007 competition, run by L’Oréal Professionnel, and open to Toni&Guy and Essensuals salons, will take place on Thursday 6th September in London, UK.
The winner of the prestigious hair style award will win once-in-a-lifetime opportunities to travel and work with the International Artistic teams at high profile events and attend the L’Oréal Colour Trophy Grand Final.
The regional heats have already been decided, and the final will take place in just over a month’s time.

A two-stage process allowed potential winners to reach the final. The first was a Mood Board created by the applicants to show their thoughts and inspirations, the second was a live presentation of four haircuts in front of a panel of judges. Applicant teams consisted of two people; a technician and a stylist.

The full list of prizes includes:

Final Winners will be crowned Hair Idol 2007 and win a year of artistic opportunities:
• 2 tickets to the prestigious L’Oréal Colour Trophy Grand Final 2008
• Overseas trip to assist the Toni&Guy Artistic Team sponsored by L’Oréal Professionnel
• Creative development courses with L’Oréal Professionnel
• An opportunity to be considered for the Toni&Guy Breakthrough team 2008
• Artistic opportunities to work with the Toni&Guy artistic team at London Fashion Week
• PR exposure through trade press

All Regional Winners will receive PR opportunities, coordinated by Toni&Guy and L’Oréal Professionnel
• The chance to be featured in a documentary on Toni&Guy TV
• A feature in Toni&Guy magazine

L’Oréal Professionnel works in partnership with L’Oréal Professionnel salons to help hairdressers to dream, excel and suceed.

Hair is the fashion accessory of today, worn everyday to reflect the personality of the individual, as important to the total look as any item of catwalk clothing. Everything we do reflects this passionate interpretation - from our inspirational live shows, our partnership with Central Saint Martins College of Art & Design, to our seasonal colour collections. With L'Oréal Professionnel you'll be inspired to take fashion to your heart and create beautiful hair.

L’Oréal Professionnel combines our passion for fashion with cutting edge technology, to bring you a portfolio of high performance products that meet your needs, allowing you and your hairdresser to push creativity and achieve outstanding results.

L'Oréal Professionnel is the business and creative partner of over 1 million of the world's most dynamic hairdressers. L'Oréal Professionnel partners are growing faster than the total salon market. Be part of this success.

For further press information please contact:
Bev Rowe at L’Oréal Professionnel
on 020 8762 4419 / rfilmer@uk.loreal.com
255 Hammersmith Road London W6 8AZ

This release was published on openPR.