Press release
direct/ Hugin Group - Leading communication service providers cooperate
Leipzig/Wiesbaden - 17 July 2007 - Atkon TV-Service GmbH, specialist for agenda setting and placement in TV and host of the online platform TVservicebox (www.tvservicebox.de), has agreed on a cooperation with Hugin, the largest European communication service provider, to bring together their competences. This cooperation enables Hugin to offer advanced multimedia communication solutions in addition to global press text distribution, media research, radio PR and PR seminars. Atkon, market leader in the area of corporate TV, supports Hugin having many years of experience in journalistic television production."TV- or broadcast-PR as well as Branded Entertainment become more and more important components for corporate public relations" says Ulrik Neumann, managing director of Atkon TV-Service GmbH. "TV remains the key medium, but at the same time the conventional TV commercial is losing its power. New solutions are needed. Even websites become an interesting platform for TV-PR."
Wolfgang Zehrt, Director European PR Business Hugin and Managing Director directnews AG, sees Atkon as the clear market leader in moving images as the obvious partner to help exceed the quality requirements set by the 1,000 PR clients in this area. As a subsidiary of the transatlantic stock exchange NYSE Euronext, which lists 80% of the largest companies worldwide, the demands made on Hugin`s communication services are extremely high.
About Atkon
Atkon AG is one of the leading suppliers of visual corporate communication. Atkon TV-Service GmbH as a 100% subsidiary of Atkon AG specialises in the production and editing of content for internal and external corporate communication and hosts the online platform TVservicebox (www.tvservicebox.de), a portal where TV-editorials can access journalistic TV material on specific topics. 95 employees work for Atkon AG and its subsidiaries in Wiesbaden, Berlin, Essen and Leverkusen. Clients are among others Amadeus Deutschland GmbH, Bayer AG, BASF AG, Commerzbank, Deutsche Bahn AG, Robert Bosch GmbH, Siemens IT Solutions Services GmbH & Co.OHG and Tui AG.
About Hugin
Hugin, a NYSE Euronext company, is the leading pan-European provider of innovative services and professional support for connecting communication professionals with their target audiences. At the same time, Hugin ensures compliance with market authorities´ regulations.
From its start in 1995, Hugin has pioneered the regulatory and news distribution service industry, developing methods driving best practice. Hugin helps companies with their complete distribution and compliance needs. Hugin´s distribution channels connect companies directly to thousands of journalists, analysts, institutional investors and their specific stakeholders.
Hugin is the favoured partner of Investor Relations and Public Relations Officers, offering a full range of services including: financial, regulatory and media news distribution, online services, broadcast services, learning services and client services.
Hugin today forms an international group present in 11 countries through 12 offices in Belgium, France, Denmark, Finland, Germany, Norway, Poland, Sweden, Switzerland, The Netherlands and The United Kingdom. Hugin has more than 1 700 clients in 26 countries.
As well as its activities in the European countries, Hugin has also developed strategic relationships with partners in the USA and in Asia. Hugin allows European companies to distribute their press releases in the local language to professional investors and the media globally.
For more information go to http://www.hugingroup.com
Journalist and media enquiries contact:
Wolfgang Zehrt, Managing Director directnews AG Tel. +49 341 224 56 24
Matthias Erler, Director Media Development & Marketing +49 89 17 95 92 93
Hugin
directnews AG
Inselstraße 22
04103 Leipzig
Germany
www.hugingroup.com
www.directnews.de
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