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Luxury Portfolio International™ Boosts Property Exposure on Pinterest

11-12-2012 06:46 PM CET | Industry, Real Estate & Construction

Press release from: Luxury Portfolio International™

CHICAGO – (11/1/12) – Luxury Portfolio International™, the luxury marketing program of Leading Real Estate Companies of the World®, has broadened its social media presence with the use of Pinterest, engaging visitors and providing additional exposure for the network’s luxury real estate affiliates.

The Luxury Portfolio Pinterest page features a “LookBook” concept highlighting prominent amenities from homes on LuxuryPortfolio.com. Over 30 boards are currently posted, with LookBooks focusing on varied subjects such as architectural features from “Captivating Ceilings” to “Glass Houses.” Others spotlight lifestyle preferences, including “Urban Chic” and “Mountain Living.” LookBooks like “Ahhh-mazing Views” and “Privacy Please” display homes with unique settings and locales.

The Luxury Portfolio page also offers decorating tips and ideas from affluent homeowners across the globe, including "A Splash of RED,” “Illuminating Fixtures” and “Black & White.” In addition to viewing the boards for ideas and inspiration, visitors have the ability to “like” or comment on particular homes and can share them with others using Pinterest’s “repin” feature.

“With the wave of social media greatly influencing the way consumers engage, we continually look for ways to incorporate these outlets in our marketing strategies,” notes Luxury Portfolio International™ Executive Vice President Stephanie Pfeffer. “Because of Pinterest’s visual approach, it is especially appealing in its ability to help us showcase the spectacular photography and beautiful homes featured on our site.”

To view the Luxury Portfolio International™ Pinterest page, visit Pinterest.com/LuxuryPortfolio.

To learn more about the network, visit LuxuryPortfolio.com.

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About Luxury Portfolio International™

Luxury Portfolio International™ (www.luxuryportfolio.com) is the luxury face of Leading Real Estate Companies of the World® (www.leadingre.com), the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Luxury Portfolio International attracts a global audience of visitors from over 200 countries/territories every month and annually markets over 25,000 luxury homes to over 1.2 million high-net-worth visitors.

Luxury Portfolio International™
161. N. Clark St., Ste. 1250
Chicago, IL 60601

Contact: Kimberly Ecker / Luxury Portfolio International™ / 312.424.0400 x158 / kecker@luxuryportfolio.com

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