Digital Signage Market Set to Grow at the Fastest Rate- Time to Grow your Revenue

The report "Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Global Forecast to 2026", will grow to USD 27.8 billion by 2026 (forecast year) from USD 16.3 billion in 2021 (estimated year), at a CAGR of 11.2% between 2021 to 2026. The key drivers fueling the growth of this market include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.

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Infrastructure application segment is expected to register the highest CAGR during the forecast period

Infrastructure segment for digital signage market is expected to register the highest CAGR during the forecast period by application. The transportation and public places segment is expected to lead the digital signage market for Infrastructure applications owing to the increased need for accurately delivering travelers with real-time information related to their travel. Railways, roadways, and airways utilize digital signage in various places such as coaches, subways, cruising, stations, waiting and resting spaces, lobbies, boarding areas, and airports to inform and entertain passengers, minimize the perceived transportation time, and enhance travel experience. New trends in digital signage are leveraging the advancements in software, Internet of Things (IoT), user-generated content, and artifi cial intelligence (AI) to drive the growth of digital signage in the entertainment and sports segment of infrastructure application.

Outdoor digital signage segment is expected to witness higher CAGR growth during the forecast period

The outdoor segment of digital signage market is expected to witness the highest CAGR growth during the forecast period, by installation location. This growth can be attributed to various technological developments related to digital signage display as a result of which businesses have the option to choose from a wide variety of high brightness, highly attractive displays in different sizes and configurations offering a brightness of more than 2000 nits, making them perfectly suitable for outdoor locations. Moreover, with recent advancements in display technology, digital displays have become less prone to harsh outdoor environments and deliver excellent product life.

APAC is projected to hold the largest share of the digital signage market in 2026

APAC is expected to hold the largest share of the digital signage market in 2026. Increasing adoption of the Internet of Things (IoT) and technologies that enable digital transformation across various sectors such as commercial, institutional, infrastructure, and industrial has fueled the demand for digital signage in APAC. In addition, strong economic growth, rise in consumerism, growth in the standards of living, increase in disposable income, high technological advancements, growth of retail space, and changes in lifestyles have accelerated the adoption of strong and reliable advertising media in the countries of the region.

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Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (US), Sony Corporation (Japan), Barco (Belgium), Panasonic Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), and BrightSign (US) are the key players in the global digital signage market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, contracts, and acquisitions to increase their market share.

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This release was published on openPR.