Press release
L-Soft Releases LISTSERV® Maestro 10.0: Keep on Email Tracking — The Right Way
Keep on email tracking — the right way
Stockholm (September 28, 2021)— LISTSERV Maestro 10.0, released by L-Soft today, has senders covered when it comes to the new Mail Privacy Protection (MPP) in Apple’s iOS 15.
The Maestro opt-in email marketing and analytics platform, the only one based on LISTSERV®, offers the ability to turn off open-up tracking, choose from several tracking levels, including anonymous and personal with consent, and benefit from email template tools and built-in permission best practices.
“With LISTSERV® Maestro, senders have full control over which metrics to track — such as clicks, conversions and social media shares — and the degree of personally identifiable information to collect, making it easier to comply with relevant data privacy and protection laws worldwide, for instance the European Union’s GDPR,” said Johannes Hubert, L-Soft’s Senior Applications Programmer.
When Apple Mail preloads images on devices running iOS 15, mail content will be downloaded to a proxy server, making the open rates soar artificially because all messages will be marked as opened and read.
“This inflation means that opens continue to lose their value as an accurate email metric. Email marketers are wise to rethink how to best design, track and follow up on their communications for optimal engagement and results,” said Outi Tuomaala, L-Soft's Executive Vice President.
Email design is even more important to help catch the eye of readers with overflowing in-boxes. Among the major improvements in LISTSERV Maestro 10.0 is the newly redesigned library of responsive email templates. Senders can easily customise these templates for their needs and create attractive, professional newsletters and announcements, with zero need for HTML coding.
The highlights of LISTSERV Maestro 10.0 include:
• New email template library and improved content editor
• Support for web fonts and hosted attachments
• Mobile tracking and multidimensional analytics
• Flexible privacy and data protection options
• Improved list management and API to add subscribers
Discover more about LISTSERV Maestro:
Software
https://www.lsoft.com/products/maestro.asp
Cloud hosted SaaS
https://www.lsoft.com/products/listplex_maestro.asp
LISTSERV Maestro 10.0
https://www.lsoft.com/products/maestro_10.0.asp
L-SOFT
L-Soft Sweden AB
Fatbursgatan 15
SE-118 28 Stockholm
SWEDEN
Phone: +46 (0)8-50709900
Press contact:
Outi Tuomaala
www.lsoft.com/contact/contact.asp
Contact L-Soft Public Relations
http://www.lsoft.com/contact/econtact.asp?id=pressinfo
About L-Soft
L-Soft is the exclusive provider of LISTSERV® email list technology and the LISTSERV® Maestro email marketing platform for global digital communications. Organisations across all sectors rely on L-Soft's permission email solutions to manage email newsletters, announcement lists, discussion groups and email communities. Invented by L-Soft Founder and CEO Eric Thomas in 1986, LISTSERV pioneered automated email list management and remains the de facto industry standard. In 2021, L-Soft celebrates the 35th anniversary of LISTSERV. Learn more: http://www.lsoft.se/
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release L-Soft Releases LISTSERV® Maestro 10.0: Keep on Email Tracking — The Right Way here
News-ID: 2409542 • Views: …
More Releases from L-Soft
L-Soft Launches the Email Insights Learning Series on the 39th Anniversary of LI …
Master the Art and Science of Email Communications with Expert Insights
Stockholm, Sweden (June 30, 2025) - L-Soft, the company behind the pioneering LISTSERV® email list technology, announces the launch of the Email Insights Learning Series, a free 10-week course designed to help professional communicators, especially in mission-driven organizations, harness the full potential of email in 2025 and beyond.
Timed to coincide with the 39th anniversary of the first LISTSERV email message,…
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Stockholm, (February 11, 2025)--L-Soft, the exclusive provider of LISTSERV® email list management and LISTSERV® Maestro email marketing solutions, announced the release of LISTSERV® Maestro 12.0 today.
Organizations face complex communication challenges, but LISTSERV Maestro 12.0, an enterprise solution, smoothly combines email marketing and outreach campaigns with the unique capability to host LISTSERV email discussion groups with automatic…
LISTSERV® Maestro 11.0 Email Marketing Software Introduces Hybrid Lists
Email Groups, Newsletters and Marketing Campaigns Now Run on One Integrated Platform
Stockholm (March 30, 2023) - L-Soft released LISTSERV® Maestro 11.0 today, providing a new and unique capability for people to manage LISTSERV email groups, newsletters and LISTSERV Maestro email marketing campaigns, all in one convenient location.
New Features Include:
• Mandatory unsubscribe URL for easy opt-out and upholding of email marketing best practices
• Hybrid lists (LISTSERV and LISTSERV Maestro) with automatic import to…
Permission Email Is Going Strong at 30, Launched by Double Opt-In Invention in L …
The Revolutionary Technology Is as Important as Ever for Trusted Email Communications
Stockholm (March 15, 2023) - Every day, people actively subscribe to email groups, newsletters and marketing campaigns on their own terms thanks to the world's first subscription confirmation feature, called double opt-in or confirmed opt-in, originally implemented in LISTSERV. Today marks 30 years since its invention by Eric Thomas, L-Soft Founder and CEO.
This groundbreaking innovation, requiring people to…
More Releases for LISTSERV
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Stockholm, (February 11, 2025)--L-Soft, the exclusive provider of LISTSERV® email list management and LISTSERV® Maestro email marketing solutions, announced the release of LISTSERV® Maestro 12.0 today.
Organizations face complex communication challenges, but LISTSERV Maestro 12.0, an enterprise solution, smoothly combines email marketing and outreach campaigns with the unique capability to host LISTSERV email discussion groups with automatic…
It's a Complex Communications World: Just Add LISTSERV®
L-Soft Launches 17.5, Its Latest Email Management Software Version
Stockholm, November 20, 2024 -- As organizations seek stable, ethical, and secure communication platforms, LISTSERV® stands out as a trusted solution, with more than 35 years of pioneering global email list management. The reliability and security of permission email list communications - for discussion groups, newsletters, alerts, blogs and more -- just got better with the newest edition, helping people in all…
LISTSERV® Maestro 11.0 Email Marketing Software Introduces Hybrid Lists
Email Groups, Newsletters and Marketing Campaigns Now Run on One Integrated Platform
Stockholm (March 30, 2023) - L-Soft released LISTSERV® Maestro 11.0 today, providing a new and unique capability for people to manage LISTSERV email groups, newsletters and LISTSERV Maestro email marketing campaigns, all in one convenient location.
New Features Include:
• Mandatory unsubscribe URL for easy opt-out and upholding of email marketing best practices
• Hybrid lists (LISTSERV and LISTSERV Maestro) with automatic import to…
Nostalgic Yet? Email Turns 50, LISTSERV is 35
Pioneering Internet Inventions Keep Thriving as the Most Essential Channels for Everyday Communications
Stockholm (29 June, 2021) - Nostalgia has made quite the comeback, and the Internet is no exception. So it's delightful that the most familiar innovations of email and LISTSERV® – two of the major IT inventions still thriving – celebrate key milestones in 2021.
The comprehensive story of how we arrived at the current and ever-evolving tech-driven communication space…
LISTSERV® Bridges Gap Between Mailing Lists, Forums and Blogs
New Release Modernises the Way People Interact with Email List Content
Stockholm (August 21, 2019) – L-Soft now offers classic, forum and blog views for email lists, so people can stay up-to-date without even launching an email client. LISTSERV 17.0, a major new release of the pioneering email list technology, features a new user interface that runs much like an app on any mobile device, allowing list administrators and subscribers…
LISTSERV® Email Communities Change and Save Lives
The Two Winning Email Lists in L-Soft's LISTSERV Choice Awards – The Mailys – Help People with Cancer, Homeless Dogs
Stockholm (February 28, 2012) – Delivering life-changing and even life-saving information to thousands of people are all in a day's work for two award-winning LISTSERV email communities. L-Soft honoured the powerful efforts and profound results of The Kidney Cancer Online Support Group (KIDNEY-ONC) and BELG-L, a community of Belgian Shepherd owners,…
