dropout, the first innovative SME of limited edition sneakers resale, goes public by landing on Mamacrowd

Milan, September 2021 - With a historic initiative for Italian streetwear, dropout, a business specialized in the resale of refined and limited edition clothing and sneakers, announces the launch of an equity crowdfunding campaign on Mamacrowd, the most important Italian investment platform in equity crowdfunding.

The secondary market for reselling sneakers is fueled by the excitement created by an intentionally kept low supply of certain models.

More and more sneakers and streetwear brands are releasing products in limited quantities, in contrast to important advertising campaigns around them, with the aim of increasing interest around their brand and increasing the perceived value of the same also through the secondary market thus generated. .

dropout, which develops in Milan with a physical and online store, has been operating in this market since 2018.

"Through Mamacrowd we have the opportunity to actively involve our community and all sneakers enthusiasts, who I am sure will be very interested in taking part in the project", explains Kola Tytler, founder and CEO, "With this equity crowdfunding campaign we aim with a collection target between 300k and 500k. With the funds we aim at an expansion of the point of sale, the online store, the dropout® brand products. We also plan to set up pop-up shops where we identify high potential , going to bring the product even to the most occasional customer. Another natural step will be the expansion of the business in the second-hand market, leveraging the concept of sustainable fashion ".

To support the activity, the dropout team has developed HypeAnalyzer (SIAE registration D000014993), a technical analysis software for the secondary market for sneakers. On the website and iOS app, HypeAnalyzer tracks and compares thousands of sneakers daily, in order to identify those with the greatest potential for future resale, treating the sneakers as real assets.

The HypeAnalyzer algorithms define various aspects of the dropout activity: such as sneakers accepted on consignment and the related margins, prices, discounts and shop windows. The use of the data ensures that the products on sale and on display are objectively of interest: anyone who wants trendy and limited edition products is on the safe side by entering dropout or visiting dropoutmilano.com.

The management of the sales account is fully automated and digital: users can manage and check the status of their products on sale, check pending payments and communicate with the dropout team conveniently from the website or the iOS app.

“The sales account is a key aspect of the business as it increases consumer loyalty and allows us to obtain rare products without the need for an investment of resources”, comments Stefano Zeppieri, co-founder and CTO of dropout.

With over 1,500,000 euros in turnover since 2018, 2 million website visitors, 150 million social media impressions and 5 million YouTube views since 2018, dropout is among the best-known Italian resale brands in the secondary market of sneakers and limited edition streetwear clothing.

The campaign launch is scheduled for October 5th at mamacrowd.com/dropout.

Dropout SRL
contact@dropoutmilano.com
dropoutmilano.com
https://www.linkedin.com/company/dropoutmilano/

Kola Tytler
kola@dropoutmilano.com
+44 7462 875085
https://www.linkedin.com/in/kola-tytler-b906767a/

via urbano III 4
Milan
20123
ITALY

dropout is a store specialized in the sale of limited edition sneakers and streetwear

Inside our store, located in the center of Milan, and on our website you can find shoes released in recent years and sold out in traditional retailers in record time

Opened by new entrepreneurs, united by the passion for sneakers and streetwear, dropout is the starting point for an ambitious project: Milan represents an area of strong appeal for the streetwear world, as well as a prime choice for Italian investors

More than just a one-stop sneaker destination, dropout aims to become to a cultural hub for both seasoned sneaker enthusiasts and novices of this world

This release was published on openPR.