Artificial Intelligence in Marketing Market is Growing to reach US$ 107,535.57 million by 2028

The global Artificial intelligence in marketing market was valued at US$ 12,044.46 million in 2020 and is projected to reach US$ 107,535.57 million by 2028; it is expected to grow at a CAGR of 31.6% during 2021–2028.

The rising adoption of customer-centric marketing strategies and increasing use of social media platforms for advertising are among the factors boosting the artificial intelligence in marketing market growth. However, scarcity of personnel well-versed with AI knowledge hinders the market growth. Further, surge in the adoption of cloud-based applications and services creates notable opportunities for the artificial intelligence in marketing market players.

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Companies Profiled in this report includes:

Affectiva, Appier Inc., Bidalgo, Novantas (Amplero), Inc., CognitiveScale, SAS Institute Inc., SAP SE, Salesforce.com, inc., Oracle Corporation, IBM Corporation, Amazon Web Services, Adobe, , Microsoft Corporation, Xilinx, Inc.,

By Type, Artificial Intelligence in Marketing market has been segmented into:

Solutions Services
By Application, Artificial Intelligence in Marketing Market has been segmented into:

BFSI Retail Consumer Goods Media and Entertainment
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The use of artificial intelligence in marketing helps the marketer to use customer’s data to draw important insights of their buying behavior and preferences, among others. It is used in applications such as dynamic pricing, social media advertising, and sales & marketing automation. Artificial intelligence uses concepts such as machine learning to know these patterns, which helps companies to plan their next move accordingly. In the recent years, there has been an unprecedented increase in social media engagement . According to DIGITAL 2021, ~0.5 billion new users joined the world’s social media networks in the beginning of 2021. Moreover, in January 2021, there were 4.20 billion social media users worldwide.

Table of Content

Introduction Scope of the Study The Insight Partners Research Report Guidance Market Segmentation Key Takeaways Research Methodology Coverage Secondary Research Primary Research Artificial Intelligence in Marketing Market Landscape Market Overview Ecosystem Analysis Expert Opinion PEST Analysis Artificial Intelligence in Marketing Market – Key Industry Dynamics

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