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Can success in Developer Relations be measured? Salesforce, Microsoft, Armory and Camunda come together to discuss success & metrics in engaging developers

09-22-2021 08:42 AM CET | IT, New Media & Software

Press release from: SlashData

Panel Discussion Speakers

Panel Discussion Speakers

There are 24.3M developers in the world (www.developerpopulation.com by SlashData, Q1 2021). Which leads Big Tech, as well software companies of all sizes, to continuously put great effort and investment in engaging developers. But what is the real value of Developer Relations? And how to measure your success?

On October 6, Future Developer Summit (www.futuredeveloper.io) will bring together industry pioneers and Developer Marketing, Developer Relations, Experience, Advocacy and Evangelism community members to discuss all, from benchmarking to metrics, in “Defining & Measuring Success”.

October 6 virtual sessions include:

1. Retain or Retrain? Internal DevRel Success
Q3 Developer Trends Update with Richard Muir, Data Journalist at SlashData

Let’s hack developer engagement together! In this data-backed session we will take a look at what are the must-haves to build (and keep) successful developer teams.

2. Defining Success & Metrics
Industry Panel with:
- Lori Fraleigh, Principal Group Product Manager, Azure SDKs at Microsoft
- Christie Fidura, Director, Global Developer Marketing at Salesforce
- Jennifer Hooper, Sr. Director, Developer Marketing, Brand & Content at Armory
- Amara Graham, Head of Developer Experience at Camunda

Which metrics should be your north star? Industry pioneers will share insights and practices as we pick their minds on one of the biggest dilemmas in DevRel.

3. Metrics or Intuition? Tracking the value of DevRel
Master Class with Christina Voskoglou, Sr. Director of Research at SlashData

When and how to measure your DevRel success? Is measuring success with data possible? Only data-backed answers to help your team puzzle out the real value of DevRel.

Everyone interested in attending can register at www.futuredeveloper.io

Summit's sponsored by: StackOverflow | Orbit | ContentLab
___________
Additionally, event’s participants are invited to join the DevRelX community - a space for Developer Marketing | Relations | Experience | Advocacy professionals to meet, share resources, solve challenges and stay on top of industry trends.
Learn more at www.devrelx.com/community

SlashData Ltd. 
19-21 Hatton Gardens, 
London EC1N 8BA 
United Kingdom

SlashData Ltd. The analyst of the developer economy

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