IoT Developer Segmentation Report: A marketing tool for developer product managers

As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. The IoT segmentation report identifies developers as an important audience and highlights the need for managers of developer products and services to have proper developer marketing tools in order to target them effectively.

VisionMobile’s developer segmentation model focuses on developers’ main goals in creating hardware and software, i.e. what they are trying to achieve in the IoT economy. Our data proves that these motivations are causal drivers of developer decision-making. The IoT segmentation report addresses two crucial questions:
How can you fine-tune your developer product to effectively target IoT developers?
How can you best adjust your messaging to address the needs of the developers you are most interested in?

The report becomes an essential marketing tool in the hands of product managers. It goes beyond segmentation and can help product managers to:
Optimize the value proposition of their developer product
Identify the type of developer they are best positioned to target
Fine-tune their messaging and outreach strategy so that it resonates with the developer segments of interest.

Sneak peak of report highlights

Knowledge and experience gained is an important success metric for all segments. Investing in getting started experiences, developer education, and room for developers to experiment and play pays off regardless of your target.

63% of IoT developers are fun-loving Hobbyists or Explorers looking for opportunities and learning - a much higher percentage than in other sectors like mobile or cloud. Hobbyists and Explorers might be just playing, or preparing for a career in this field, but they will have a huge influence on the evolution of IoT technology going forward.

This report is part of the series of IoT Reports that have come based on of the 10th Developer Economics survey. Always true to its mission to help the world understand developers – and developers understand the world, VisionMobile will continue releasing quality content, that provides readers with data-backed and actionable insights on the developer ecosystem. So stay tuned!

VisionMobile is an analyst company, researching and analysing developer trends on a global scale. We run 2 research waves and surveys per year, reaching over 30,000 developers annually, in over 150 countries. This makes Developer Economics, the largest, most global developer research program.

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This release was published on openPR.