TrafficCaptain to Provide Media Planning for Mobile and Online Games

Hamburg, 16 October 2012: The Games Performance Network, TrafficCaptain (trafficcaptain.com), offers advertisers a new consulting service to provide targeted media planning and optimized Google AdWords campaigns. There are currently very few networks that facilitate professional marketing for online games. With its comprehensive support and international approach, focusing primarily on Western Europe and North America, TrafficCaptain offers advertisers a highly attractive package. TrafficCaptain is one of six companies in the portfolio of iVentureCapital (www.iventurecapital.com), a venture capital provider specializing in the games industry.

TrafficCaptain is currently supporting Berlin-based game developer Infernum Productions (www.infernum.com) with media planning and campaign optimization to effectively monetize its free-to-play title, “Brick-Force” (www.brick-force.com). Performance-based campaigns with constant optimization ensure that the target audiences of the Unity 3D-based sandbox shooter are optimally reached.

Andreas Weidenhaupt, CEO of Infernum Productions AG, praises the cooperation: “We have found a strong partner in TrafficCaptain to help us generate traffic for our sandbox shooter, ‘Brick-Force’. This consolidates another component of our marketing mix and perfectly complements our primary marketing activities. We are very pleased with the traffic quality and the whole collaboration.”

TrafficCaptain’s Network Director, Sven Hezel, lays emphasis on personal customer support: “We worked closely with Infernum Productions to identify the game’s unique selling points, and are using this as a basis to precisely route our targeted advertising through our network and Google AdWords. We are achieving high conversion rates for ‘Brick-Force’ and acquiring players with a high customer lifetime value. We provide this service to established games publishers as well as start-ups.”

TrafficCaptain is seeking additional publishers to expand its own Games Performance Network, and offers consulting services for advertisers implementing performance-based campaigns. Interested advertisers and publishers can learn more about TrafficCaptain on www.trafficcaptain.com.

About TrafficCaptain GmbH
TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. iVentureCapital contributes its unmatched expertise in generating qualified traffic for online and mobile content to this online advertising network. TrafficCaptain offers performance-based campaigns for mobile, social, MMO, strategy and online games optimized for high eCPMs. TrafficCaptain campaigns are international, with a focus on Western Europe (Germany, France, Spain, etc.) and North America (USA and Canada). In addition, TrafficCaptain provides consulting services for media planning and the implementation of Google AdWords campaigns. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.

About iVentureCapital GmbH
iVentureCapital GmbH invests early stage capital and later stage capital in innovative game developers (mobile, browser), game portals, providers of technology and affiliate programs. Apart from the headquarters in Hamburg (Germany), there are offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. Apart from exits, dividend-oriented investments are therefore also expressly desired. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please find more information on www.iventurecapital.com.

Contact
TrafficCaptain GmbH
Sven Hezel
Network Director
Wendenstraße 21
20097 Hamburg, Germany
Phone: +49/ 40/ 23 70 6 - 800
sh@trafficcaptain.com
www.trafficcaptain.com

Press Contact
Quinke Networks
Achim Quinke
Managing Director
Bei den Mühren 70
20457 Hamburg, Germany
Phone: +49/ 40/ 43 09 39 49
aq@quinke.com
www.quinke.com

This release was published on openPR.