Massive Online Open Course (MOOC) Market Size Analysis, DROT, PEST, Porter’s, Region & Country Forecast Till 2027

The global Massive Online Open Course (MOOC) market is expected to reach USD 42.97 Billion by 2026, according to a new report by Reports and Data. A massive open online course (MOOC) is a kind of online course that provides open access and interactive participation to interested candidates through the internet. MOOCs provide course materials, to the participants, that are generally used in a conventional education setting, such as lectures, study materials, videos, and problem sets. Besides this, MOOCs provide interactive user forums, which are tremendously useful in building a community for students, teaching assistants, and professors.

Easy availability, accessibility, and affordability of MOOC is estimated to stimulate market demand in the forecast period. MOOCs, mainly xMOOCs, offer high quality content from some of the best global universities for free to anyone possessing a computer and an internet connection. This in itself is an astounding value proposition, and hence, MOOCs are an incredibly valuable addition to educational provision.

The high demand for MOOC from the corporate sector is expected to boost market demand. MOOCs have steadily shifted to offering content that is relevant to the world of work with course topics ranging from machine learning and Java programming to communication and leadership. As corporate employees are already using MOOCs to acquire and update professional skills and enhance their career prospects on their own, companies have an unexploited opportunity to harness this kind of learning method in the service of organizational goals. Some companies recognize this and have started to collaborate with MOOC providers to enhance employee training. AT&T, L’Oréal, GE, and Marks & Spencer are notable examples. Others, such as McKinsey, Tenaris, and Microsoft are even producing their own MOOC content on business management, humanities, technology, and finance, among others for public consumption.

In April 2019, Coursera, a leading player in the MOOC market, had raised USD 103.0 million from two of its current investors and a new one, the SEEK Group, an Australian jobs platform that owns a business that helps universities take their academic programs online.

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Further key findings from the report suggest

• By type, xMOOC contributed to a larger market share in 2018 and is expected to grow at a rate of 34.8% in the forecast period.
• By provider type, private companies dominated the market in 2018 and are expected to grow at a significant rate over the forecast period.
• By subject type, MOOC for engineering and technology occupied 26.9% of the market in 2018.
• Corporates held the largest market share in 2018 due to the increasing acceptance of MOOC for career growth and development.
• The market in the Asia Pacific region is projected to experience the highest growth rate of 35.8% in the forecast period
• Key participants include Canvas Networks Inc., edX Inc., Udacity Inc., Coursera Inc., Udemy Inc., Intellipaat, Edureka, Khan Academy, Pluralsight, and FutureLearn, among others.

Market Overview:

Increasing adoption of technologically upgrade and advanced devices among users and rising penetration of internet has led to generation of massive amount of data across various industries and sectors. Growing demand for enhanced data security and privacy has contributed to the revenue growth of the market. In addition, rising application of the Internet of Things (IoT) and usage of business intelligence have further fueled market growth. Developments across various segments such as internet, wireless networks, computers, software, social networking, and other services have impacted the growth of the information and communication technologies market.

ICTs refer to the amalgamation of media technology with computer networks through cables or link systems. Key emerging trends such as use of IoT, media systems, and information and communication technologies in different sectors such as agriculture, financial services, and meteorological data collection, among others have also boosted revenue growth. The advent of artificial intelligence and robotics have further brought evolution in the ICT industry.

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Report Overview:

The report further segments the global Massive Online Open Course (MOOC) market based on

Type Outlook (Revenue, USD Million; 2016-2026)
• xMOOC
• cMOOC

Provider Type Outlook (Revenue, USD Million; 2016-2026)
• Private Company
• University
• Government

Subject Type Outlook (Revenue, USD Million; 2016-2026)
• Engineering & Technology
• Business Management
• Science
• Humanities & Social Sciences
• Others

End-Users Outlook (Revenue, USD Million; 2016-2026)
• High School Students
• Undergraduates
• Postgraduates
• Corporates

Key players dominating the global Massive Online Open Course (MOOC) market are focusing on development and advancement in software and security technologies to cater to the growing consumer demand. Factors such as rapid economic growth, shifting consumer preference, and rapidly changing market dynamics have also accelerated market revenue growth. The report sheds lights on the key strategic initiatives such as mergers and acquisitions, collaborations, partnerships, product launches, corporate deals, and agreements undertaken by the key companies. The report also offers insights into market share, market size, and revenue growth in key regions of the globe.

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Regional analysis covers:

• North America (U.S., Canada, Mexico)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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