India Social Commerce Market Top Key Players – Meesho, DealShare, BulBul, Glow Road, Mall 91, SimSim

In the marketplace, it is often omitted as India Social Commerce Market. India Social Commerce Market is a representative integration of shopping and social media use to further strengthen the requirements of marketing and products. Examples of social commerce platforms and social commerce sites include a Facebook business retail store page that allows users to search and shop without leaving the platform, and a buy button on Twitter or Pinterest.

Executives overwhelmingly agree that social commerce is driving the revenue growth portion of their marketing initiatives. In 2020, Facebook, Instagram and Pinterest announced enhanced social commerce tools to help retailers streamline their online shopping experience during the pandemic. These features create new digital storefronts that are organically finding or pushing through paid advertising.

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INDIA SOCIAL COMMERCE MARKET DYNAMICS

• e-commerce is steadily expanding in Korea. Customers are increasing their product selection at competitive prices. e-commerce is probably creating the biggest revolution in the retail industry, and this trend will continue.

• With the growing trend towards new social commerce requirements that are new in scope and technologically characterized by the day to day, the market has been seeing the dynamic use of social networking sites as part of e-commerce consolidation. For a better level of marketing, there may be some populated references to Instagram and Facebook that you may see in the market recently.

• India Social Commerce Market has revolutionized small brands, making it easier to compete in crowded markets. But now major retailers are riding it. Walmart, for example, will launch products directly on TikTok through Influence in 2021.

INDIA SOCIAL COMMERCE MARKET SEGMENTATION

The India Social Commerce Market can be segmented into following categories for further analysis.

By Product Application
• Food and Beverages
• Personal and Household
• Apparel and Footwear
• Furniture
• Toys and Products
• Electronic and Household
• Other product categories

By Approach Integration Type
• Business to Business
• Business to Consumer
• Consumer to Consumer

By Browsing Channel / Access Type
• Desktop / PC
• Laptop
• Tabs
• Mobile Devices
• Website based Device Access
• Application Based device access

By Regional Classification
• Western Region – India
• Eastern Region – India
• Southern Region – India
• Northern Region – India

RECENT MARKET TECHNOLOGICAL TRENDS IN INDIA SOCIAL COMMERCE MARKET

• Technological advances in artificial intelligence and other components and the recent integration of visual technologies in motion or sensors have recently expanded the retail sector and are creating better presence and virtual reality-based experiences for customers. It can be seen that the inclusion of various technologies in the industry is expanding its reach and encouraging the industry through the viability of the approach.

• The first and most striking thing about social media is that it is where the end-users have direct contact with your brand. This platform is as loud as your official brand page by consumers and negative reports can be alarming and detrimental.

COMPETITIVE LANDSCAPE

The India social commerce market ecosystem includes integration with large-scale startup-based awareness through government support for the Make in India policy initiative. Today, Indian users make up a significant portion of the users of global social media platforms and are the main target markets for these platforms to expand.

COMPANIES PROFILED
• Meesho
• DealShare
• BulBul
• Glow Road
• Mall 91
• SimSim

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This release was published on openPR.