Marketing Automation Software Market Provides Detailed Insight by Trends, Challenges, Opportunities, and Competitive Analysis

As per the Global Digital Overview 2020, there were 3.80 billion active social media users all over the world in January 2020, which was 9.2% greater than the number reported in the previous year. Social media platforms such as Twitter, Instagram, and Facebook are developing new forms of social interaction. These platforms are providing businesses with the ability to reach out to a large number of potential clients. As the marketing automation software helps businesses offer relevant content to prospective customers on the basis of their interactions and clicks on several social media platforms, the growing popularity of these platforms is fueling its demand across the world.

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Apart from the aforementioned factors, the increasing adoption of the marketing automation software by small and medium enterprises (SMEs) is also fueling the expansion of the marketing automation software market. Due to this factor, the revenue of the market is predicted to grow from $4,057.3 million in 2019 to $15,018.5 million by 2030. Furthermore, the market will advance at a CAGR of 13.1% from 2020 to 2030, as per the estimates of the market research company, P&S Intelligence.

This will be because of the soaring adoption of marketing automation solutions in several industries such as information technology (IT) & telecom, media & entertainment, banking, financial services, and insurance (BFSI), and retail & e-commerce, for collecting real-time customer insights from several channels, generating quality leads, and developing personalized marketing campaigns and managing them. Geographically, the demand for marketing automation software is expected to surge sharply in the Asia-Pacific (APAC) region in the coming years.

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This will be because of the surging requirement for advanced products, increasing number of social media platform users, and the ballooning internet penetration and soaring mobile connectivity. Additionally, the growing focus of SMEs on digital transformation and the increasing implementation of favorable policies by the governments of the regional countries regarding the development of digital infrastructure. Moreover, many regional governments are making huge investments in the development of digital infrastructure, which is subsequently fueling the adoption of marketing automation software in the region.

Hence, the increasing penetration of smartphones and the internet, growing adoption of digital marketing, and surging usage of social media platforms will fuel the demand for marketing automation software across the world in the upcoming years.

About P&S Intelligence
P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

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