Europe Sports Sponsorship Market 2021: Top Sponsorship Companies Detailed Analysis, Growth Trends, Market Size and Industry Analysis Report, 2027 | Adidas, Nike, PepsiCo, Rolex, Reebok, Puma

Global Sports Sponsorship Market is valued at USD 57.00 Billion in 2020 and is expected to reach USD 89.60 Billion in 2027, growing at a CAGR of 6.72% from 2021 to 2027.

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Scope of Europe Sports Sponsorship Market Report:
Sports sponsorship market is booming, never before has more money been put into marketing with athletes, sports teams, or sporting events. According to a study, athlete endorsements have been shown to generate a 4% increase in sales – which corresponds to an average of $10 million in additional sales annually – and nearly a 0.25% increase in stock returns. Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organization which offers in return some rights and association that may be used for commercial advantage. The sponsorship includes mainly three objectives to be co-created and or fulfilled by sponsor and sponsee. First of all, they have co-designed the first ever performance optimized esport jersey. Second, they have already launched a merchandise collection. Lastly, they are to introduce a varied range of activation initiatives. Digitalization offers sponsors completely new opportunities as a few years ago, sponsorship still meant having company's logo on sports assets presented to the media. Today, sponsorship is the opportunity to run storytelling and content marketing – in times of information and advertising overload, this is especially attractive for brands. In connection with the digital possibilities, enormous opportunities arise for Europe players as well as small start-ups.

COVID-19 Impact Analysis on Europe Sports Sponsorship Market
Covid-19 has affected the Europe sports sponsorship market quite a lot and this is one of the major sectors impacted by this pandemic situation. Due to this pandemic situation, the cancellation of mass gatherings was one of the major steps taken by governments worldwide to fight against the spread of COVID-19 which severely affected the sport sponsorship industry. So, the sporting bodies must follow these measures by cancelling or postponing the event or by introducing restrictions on sporting events to enable them to take place later. Thus, no sports events means no benefits for sponsors from live events which is the major source of income for most of the organizations in this industry. Thus, all these consequences of Covid-19 have shown a direct and negative impact on the growth of Europe sports sponsorship market.

Europe Sports Sponsorship Market Dynamics:
The increasing number of sports' events is the key factor driving the growth of the Europe sports sponsorship market. Additionally, sponsorship has demonstrated sustained growth over the last 20+ years that consistently exceeds the growth of traditional marketing spends like advertising and sales promotions.

In 2018, traditional media spending in North America was projected to grow just 2.4%. Clearly, corporations have recognized the value sponsorship adds to their overall marketing portfolio – creating and sustaining countless jobs in several sectors of the sports arena. The benefits and potential return on investment (ROI) associated with aligning a brand with a sport, sports team, or athlete, usually outweigh the possible problems. In addition, increasing number of new sports leagues is also foster the growth of the Europe sports sponsorship market within the forecast period. Sporting organizations across the world depends on sponsors to provide funds, products, and services, which further supplement the profitability for all the associations involved. However, the lack of efficient metrics to measure sports sponsorship ROI had been one of the essential challenges faced by the sponsors. Also, the increasing number of new sporting events worldwide is creating an avenue for new sponsorships across different sports.

Sports Sponsorship Market Key Players:
• Adidas
• Nike Inc.
• Pepsi Co.
• Rolex
• The COCA-COLA
• Reebok
• Puma
• Samsung
• Red Bull
• Castrol Others

Europe Sports Sponsorship Market Segmentation:

By Type Analysis:
• Signage
• Digital activation
• Club and venue activation
• Others

By Application Analysis:
• Competition Sponsorship
• Training Sponsorship
• Others

Europe Sports Sponsorship Market Regional Analysis:
The type segment of sports sponsorship market is segmented into football, basketball, hockey, rugby, volleyball, cricket and others. The type segment of sports sponsorship market is dominated by football by capturing the largest market share 36.05% in year 2020. Basketball accounted for the 17.84% share of Europe sports sponsorship market in the year 2020.

North America held the largest market share of 34.57% in 2020 of Europe sport sponsorship market within the forecast period owing to the emergence of new sporting events coupled with the increasing sports sponsorship spending. The baseball and basketball leagues in this country portray the highest adoption rate of these technologies. The world of sports sponsorships is mainly driven by North America. For every single dollar spent in sponsorships worldwide, approximately 37 cents come from the American and Canadian markets, where the starred and striped states play a leading role. The North American continent spent 24.2 billion in sponsorships in 2018 which is 10 billion more than the yearly spending in Europe. Asia-Pacific is expected to be a promising market growing with a CAGR of 6.65% owing to the increasing inclination towards sports and it offers good growth opportunity for various sports sponsorship vendors. This shift can be attributed to several factors, including the rise of mobile and digital penetration coupled with the proliferation of general entertainment content and a lack of deep-seated, generational sport passion in Asia.

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Market Opportunities of Sports Sponsorship Market
Relatively recent emergence of new media such as social media, online channels, and digital platforms has also affected sports sponsorship market as the brands are not only looking for promotion in TVs but also taking significant step in advertising their brands through World Wide Web. This trend is currently growing explosively and is helping the brands to sponsor their products through sports in a new platform comparatively new from traditional channels, creating new opportunities for sports sponsorship market.

Our Market Research Solution Provides You Answer to Below Mentioned Question:
• Which are the driving factors responsible for the growth of market?
• Which are the roadblock factors of this market?
• What are the new opportunities, by which market will grow in coming years?
• What are the trends of this market?
• Which are main factors responsible for new product launch?
• How big is the Europe & regional market in terms of revenue, sales and production?
• How far will the market grow in forecast period in terms of revenue, sales and production?
• Which region is dominating the Europe market and what are the market shares of each region in the overall market in 2019?
• How will each segment grow over the forecast period and how much revenue will these segment account for in 2027?
• Which region has more opportunities?

Table of Content
1. Chapter - Report Methodology
1.1. Research Process
1.2. Primary Research
1.3. Secondary Research
1.4. Market Size Estimates
1.5. Data Triangulation
1.6. Forecast Model
1.7. USP’s of Report
1.8. Report Description
2. Chapter – Europe Sports Sponsorship Market Overview: Qualitative Analysis
2.1. Market Introduction
2.2. Executive Summary
2.3. Europe Sports Sponsorship Market Classification
2.4. Market Drivers
2.5. Market Restraints
2.6. Market Opportunity
2.7. Sports Sponsorship Market: Trends
2.8. Porter’s Five Forces Analysis
2.9. Market Attractiveness Analysis
3. Chapter - Europe Sports Sponsorship Market Overview: Quantitative Analysis
4. Chapter – Europe Sports Sponsorship Market Analysis: Segmentation By Type
5. Chapter – Europe Sports Sponsorship Market Analysis: Segmentation By Application

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