Rise in Demand for In-Vehicle Infotainment Systems Expected to Drive Global Noise Vibration Harshness Testing Market: Ken Research

NVH or Noise, vibration and harshness testing often involves exposing the entire vehicle, component or assemblies to vibrations of varying frequencies, as a means of determining mode shapes & isolating squeaks, buzzes, and rattles. NVH testing equipment comprises of microphones, sound level meters, controllers, analyzers, and other software. This type of testing helps to optimize the noise, vibration, and harshness characteristics of various objects & components. This testing has wide applications in various industries such as automotive, aerospace, transportation and power generation. The key function of NVH testing in the automotive industry is to reduce noise inside & outside the vehicle in terms of design and quality assurance.

As per analysis, “Global Noise Vibration Harshness Testing Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global noise vibration harshness testing market include Signal.X Technologies LLC, Head Acoustics GmbH, Siemens Product Lifecycle Management Software Inc., M+P International Mess- Und Rechnertechnik GmbH, Dewesoft. D.O.O, Prosig Ltd, G.R.A.S. Sound & Vibration A/S and among others. Mergers & acquisitions and research & development are few of the key strategies used by companies operating in this noise vibration harshness testing market. New product development is another important business strategy for better market penetration. In addition, strategic business associations and business alliances with other companies in the sector are some of the key business strategies adopted by companies operating in this industry, mainly to strengthen their worldwide presence.

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Based on type, noise vibration harshness testing market can be segregated as software (vibration software, acoustic software, acquisition software, signal analysis software, and the calibration software) and hardware (analyzers, meters, data acquisition systems, sensors & transducers, signal conditioners and sensors). In addition, based on application, market can be segregated ad consumer electronics, construction, aerospace & defense, power generation, industrial and automotive & transportation.

Increase in demand for in-vehicle infotainment systems, followed by growth in the adoption of stringent government regulations to reduce noise pollution and rise in demand for in-vehicle infotainment systems are some major factors, which are responsible for growth of the noise vibration and harshness market. However, availability of secondhand and rental noise vibration harshness testing equipment may impact the market. Moreover, surge in advancements in the sensor & processor technologies coupled with emergence of new application areas for noise vibration harshness testing solutions are leading opportunities for market. Furthermore, complexity in selecting appropriate noise vibration harshness testing equipment is a key trend for global market.

Based on regional analysis, the North-America is a leading region in global noise vibration harshness testing market because of increase in negative impact of the noise pollution on the human health and growth in health concerns among individuals for safety across the region. The Asia-Pacific and Europe regions are estimated to witness higher growth rate due to growth in stringent environmental noise regulations owing to its harmful impact on human health over the forecast period. It is estimated that future of the global noise vibration harshness testing market will be bright caused by rise in need to improve product quality among manufacturers for product differentiation during the forecast period.

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