Master Data Management Market: Quantitative Analysis from 2021 to 2028| Key players - IBM Corporation, Tibco Software, SAP AG, SAS Institute Inc

Master data management (or MDM) in business consists of different solutions, services, and standards which help enterprises manage their master data. Master data comprises confidential and critical business data regarding customers, products, financial transactions, suppliers, and others. Emergence of MDM has enabled enterprises to collate and manage master data and utilize it for data analytics and effective decision making. MDM enhances operational efficiency of organizations along with improved decision making capabilities. MDM makes it convenient to use data for different business operations as to boost operational as well as business performance and offer enhanced customer services.

Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.

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The master data management market is segmented in terms of applications, end users, deployment models, industries, and geography. In terms of application, the market is segmented into product data, supplier data, customer data, and others. The deployment models favoured by enterprises consists of on premise and cloudbased model. Small and medium business enterprises and large enterprises are considered to be a major end users of the market. Industries served by the master data management market include BFSI, IT and telecom, media and entertainment, healthcare, retail, manufacturing, and others. Regions expected to observe tremendous growth in the MDM market are North America, Europe, Asia-Pacific and LAMEA.

The master data management market today is influenced by many drivers, restrains and opportunities. Indispensable need to install centrally located or managed data, growing requirements for verification and compliance, and multiplying needs for excellent business performance and data quality are some of the many factors driving the MDM market. However, current apprehensions over data security as well as lack of awareness about the advantages associated with the data management solutions are the prime factors hindering the progress of the master data management market size. Nonetheless, incorporation of integrated vendor solutions is anticipated to offer new opportunities to the service providers.

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In recent times, major master data management market players are seen investing generously in research and development. Likewise, these brands are also exploring new markets to make their presence felt and increase their customer database. Business strategies such as joint venture, and acquisitions and mergers have further helped the prominent vendors to expand their product portfolio. Some of the many prominent leaders include of IBM Corporation, Tibco Software, SAP AG, SAS Institute Inc., Riversand Technologies, Teradata Corporation and others.

Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.

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The report offers key drivers that propel the growth in the global master data management market. These insights help market players in devising strategies to gain market presence. The research also outlined restraints of the market. Insights on opportunities are mentioned to assist market players in taking further steps by determining potential in untapped regions.

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