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Greater Efficiency for Cross-Media Advertising

09-11-2012 02:38 PM CET | IT, New Media & Software

Press release from: arvato systems

arvato Systems presents new marketing tool, live for the first time ever

(arvato Systems) Cologne/Gütersloh: The new software solution “AdStore” streamlines cross-media advertising. Television broadcasters and advertising sales houses can now use a single portal to plan and sell cross-media ad campaigns. arvato Systems will be presenting their “AdStore” system at IBC 2012 in Amsterdam and at dmexco 2012 in Cologne.

AdStore, arvato Systems latest software solution, is a horizontal marketing platform that models various processes – for example, TV, online, video on demand, or mobile – on one single system. Advertisers today use several channels alongside each other to optimally reach their target group. Although separate software and infrastructure is generally needed for each medium, arvato Systems AdStore makes it possible to use a shared workflow – from planning all the way to cross-media billing for services. This doesn’t just simplify the accompanying processes, it also increases the overall success and effectiveness of the campaign.

With the help of the web-based AdStore solution, users can search for products from each supported media type, easily and without problems, and then add them to their shopping cart. Other related products that may be of interest to the ad campaign are shown automatically based on those products selected. These cross-media tips give additional creative impulses during the planning stages and, for example, help ensure that TV and online ads support and complement each other. In addition, you can predefine cross-media packets to include, for instance, guaranteed coverage on TV and online or thematic content across several media.

The web-based AdStore user interface allows users to work anywhere, anytime. It even supports mobile devices, such as tablets with multi-touch interfaces, allowing for maximum flexibility.

The new AdStore system will be unveiled in Amsterdam at IBC (September 7-11, Booth 3.B26) and then at dmexco in Cologne (September 12/13, Hall 8, Booth E068).

You can find more information on AdStore at

About arvato Systems
arvato Systems is a systems integrator with a solid reputation. We not only implement standard software but also offer tailor made, industry specific and individually developed solutions. More than 2,000 dedicated employees at 25 sites throughout the world are always there for their customers. Being part of the arvato network – a leading European BPO provider belonging to Bertelsmann – we have the unique capability to create entire value chains and combine IT with other arvato services to an integrated service offer from one source. The strength of arvato Systems is in the intelligent combination of systems integration and planning, operation and support.

For the broadcast and new media industry we offer integrated software solutions for broadcast management and media asset management. So far, the systems are being used in more than 30 countries worldwide.

Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach and genuine entrepreneurial spirit to the table. Our solutions pave the way to your success.

arvato Systems
An der Autobahn 200
D-33333 Gütersloh

Marcus Metzner
Head of Marketing Services & Communication
Phone: +49 5241 80-88242
Fax: +49 5241 80-9568

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