India Social Commerce Market Top Key Players – Meesho, DealShare,BulBul, Glow Road, Mall 91, SimSim

India Social Commerce Market is basically a social media platform used to provide customers with a more personalized and targeted in-app shopping experience. Simply put, it provides e-commerce capabilities directly to social media platforms.

Social Commerce is often abbreviated as S Commerce. Examples of social commerce platforms, social commerce sites, include Facebook's business retail page and Twitter and Pinterest buy button, which allow users to navigate and shop without leaving the platform.

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INDIA SOCIAL COMMERCE MARKET DYNAMICS

• India Social Commerce Market is steadily expanding in Korea. Customers are increasing their product selection at competitive prices. India Social Commerce Market is probably creating the biggest revolution in the retail industry, and this trend will continue.

• With an increasing trend towards new social commerce requirements that are new in scope and technologically characterized by the day to day, the market has been seeing the dynamic use of social networking sites as part of e-commerce consolidation. For a better level of marketing, there may be some populated references to Instagram and Facebook that you may see in the market recently.

• However, the acceleration of access to the Internet and technology has led to the adoption of a wider variety of online channels to obtain and share information.

• In 2011, as momentum increased and consumer behaviors and expectations changed, Facebook published sponsored articles as a form of advertising in India. A smarter option is to implement a social commerce solution that attracts users where they are and transforms social media engagement into direct sales. As opposed to Facebook, it has more than 2.2 billion monthly active users, so the potential customers it can take advantage of is huge.

INDIA SOCIAL COMMERCE MARKET SEGMENTATION

The India Social Commerce Market can be segmented into following categories for further analysis.

By Product Application
• Food and Beverages
• Personal and Household
• Apparel and Footwear
• Furniture
• Toys and Products
• Electronic and Household
• Other product categories

By Approach Integration Type
• Business to Business
• Business to Consumer
• Consumer to Consumer

By Browsing Channel / Access Type
• Desktop / PC
• Laptop
• Tabs
• Mobile Devices
• Website based Device Access
• Application Based device access

By Regional Classification
• Western Region – India
• Eastern Region – India
• Southern Region – India
• Northern Region – India

RECENT MARKET TECHNOLOGICAL TRENDS IN INDIA SOCIAL COMMERCE MARKET

• Technological advances in artificial intelligence and other components and the recent integration of visual technologies in motion or sensors have recently expanded the retail sector and are creating better presence and virtual reality-based experiences for customers. It can be seen that the inclusion of different technologies in the industry is expanding its reach and encouraging the industry through the viability of the approach.

• The first and most striking thing about social media is that it is where the end-users have direct contact with your brand. This platform is as loud as your official brand page by consumers and negative reports can be alarming and detrimental.

COMPETITIVE LANDSCAPE

India Social Commerce Market ecosystem includes large-scale awareness and integration of a startup base through support of policy initiatives under the government Make in India. Users in India today make up a significant portion of the users of global social media platforms, and these platforms are a major target market for expansion.

COMPANIES PROFILED
• Meesho
• DealShare
• BulBul
• Glow Road
• Mall 91
• SimSim

Read More Information: https://mobilityforesights.com/product/india-social-commerce-market/

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