ADAS Market Top Key Players - Bosch , Continental , Valeo , Mobileye , ZF , Denso, Veoneer, Autoliv, NXP

Future new product launches, including ADAS, are important growth drivers in this fading automotive production environment. Adoption of many new ADAS technologies is currently being driven by stringent EU NCAP requirements and much more stringent 2025 legislation. This is driving the list of comfort features and ADAS content per vehicle significantly.

Production levels of light vehicles are declining, and the world is starting to squeeze the balance sheets of ADAS vendors sooner than expected. Continuing weakness in European and Chinese auto production, particularly Q12021, due to concerns over the coronavirus and chip shortages pose a new threat to the ADAS market.

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RECENT DEVELOPMENTS IN ADAS MARKET

Bosch and Daimler are uniting to drive improvements in fully robotic, unmanned driving. The two organizations have reached a prior agreement to turn fully computerized, unmanned onto the streets of the city by the beginning of the next decade.

The Veoneer entered the market with its first L2 Plus ADAS (driver assistance features including Highway Assist, Lane Centering Control, Adaptive Cruise Control, Automatic Emergency Braking, Traffic Sign and Light Recognition, and Automatic High Beam Control) in the first half of 2020.

ADAS STRATEGY FOLLOWED BY OEMs

• Ford offers adaptive cruise control as standard equipment on very few vehicles worldwide and as an option on more than 75% of vehicles. It offers lane keeping assistance as standard on over 60% of vehicles sold.

• Toyota is one of the leading OEMs that provides bestsellers like Camry, Corolla, CHR and Highlander with a variety of ADAS features as standard, including pre-collision support, adaptive cruise control and lane departure warning.

• Hyundai Kia, Adaptive Cruise Control, Top Trim Best-selling vehicles only provide lane departure warning

• Premium European OEMs Audi, Mercedes and BMW provide radar-based ADAS capabilities to more than 74% of their lineup.

COMPETITIVE LANDSCAPE

• Automotive suppliers have implemented modules, cameras and radars in various safety sectors, which are much larger in the coming years in relation to the overall safety and ADAS of vehicles as well as pedestrians on the road. Play a role.

• The ZF has introduced the ZF copilot, an Intelligent Advanced Driver Assistance System (ADAS), to improve safety and driving comfort.

• Valeo and WABCO have signed a Memorandum of Understanding (MoU) to provide the latest dynamic safety technology for commercial vehicle showcases to ensure traffic conditions and enhance self-sufficient driving capabilities. Through this MOU, both organizations have revealed that Valeo and WABCO can play a leading role in the fields of ADAS (Advanced Driver Assistance Systems) and AD (Automated Driving) for commercial vehicles.

COMPANY PROFILES

• Bosch
• Continental
• Valeo
• Mobileye
• ZF
• Denso
• Veoneer
• Autoliv
• NXP
• Hyundai Mobis
• Magna
• NVIDIA
• Hella
• Infineon AG

Read More Information: https://mobilityforesights.com/product/adas-market/

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