Men’s Underwear Market | Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc.

Men’s underwear is intimate clothes that are worn to protect the genital parts of men and also helps in maintaining hygiene. Underwear protect the privates of men by giving them the appropriate shapes and also keep them dry since they easily get moist. Additionally, underwear is also beneficial in preventing damages of outer clothes from being getting dirty from sweat. Some of the types of the men underwear are trunks, boxer brief, briefs, and boxers, they are manufactured by using various materials such as polyester, modal, cotton, and nylon. They are widely available across online platform, departmental stores, mono-brand stores, and mass merchants.

The global men’s underwear market is projected to surpass US$ 16.5 billion by the end of 2027, in terms of revenue, growing at CAGR of 5.8% during the forecast period (2020 to 2027).

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etailed Segmentation:

Global Men’s underwear Market, By Age Group:
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+

Global Men’s underwear Market, By Distribution Channel:
Online Store
Offline Store
Mass Merchant
Mono-brand Outlet
Specialty stores
Others

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Challenges associated with buying underwear from retail owing to the lack of availability of the product of their choice is especially across the developing region is expected to hinder the market growth. Also, the online platform does not offer the chance of touch-or-feel or try on the product before buying which is another major factor expected to hamper the market growth of men's underwear.

High brand loyalty especially among the consumer of the U.S. due to which they are reluctant to switch to newer brands. This factor is creating challenges for the new and emerging brand in the market. Thus hampering the market growth of the men's underwear over the forecast period.

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