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Steps to Build a Content Strategy: Get Results by Following it!

07-30-2021 04:00 PM CET | IT, New Media & Software

Press release from: TECHVED Consulting

Steps to Build a Content Strategy: Get Results by Following it!

Steps to Build a Content Strategy: Get Results by Following it!

The very thought of creating a content strategy may seem overwhelming. But think of your Content Strategy as a working game plan for your content marketing goals, processes and expectations. It’s really that simple. A good Content Strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal. 
What should a content strategy include?
There are several elements that make up a content strategy, and they are all necessary if it is going to be a successful one. Here they are:
Detailed goals and KPIs 
In-depth content calendar 
A variety of content types 
Several content promotion channels
Talented writers and designers
Appropriate marketing & automation tools 
Necessary budget

How to develop a Content Strategy framework?
A good content strategy always requires good planning. So we’ve narrowed it down to nine steps that form the framework:
Step 1: Define your content business objectives
The first step to building a content strategy is defining your business: Who are we? What do we do? Why do we do it? What customer pains are we trying to solve? How do we solve it better or differently? What are our short- and long-term goals? How will content marketing help us?
Your content strategy will only ever be as solid as your answers to such questions. So, create a list and start brainstorming.
Step 2: Find out all you can about your audience
Content is meant to be consumed, so it’s important to know whom you are creating it for. Identify your target audiences: What are their interests? What are their problems? Where do they spend time online?
The best way to know your audiences is to research and create a generalized profile for each customer type you are targeting. These are called “buyer personas.”
Step 3: Create an original voice for your content
By connecting to the authentic heart of your brand, and sharing your unique knowledge and perspective.
And we know that authenticity works. Consumers say they are willing to purchase from or endorse a brand that they regard as authentic. So don’t delay – find your voice today!
Step 4: Develop a written roadmap 
A Content Strategy won’t go far if it’s floating in the air. You must create a written roadmap of ‘Don’t become a statistic’ – record your Content Strategy now. Not only will it help you make sense of your content marketing, but it will also be much easier to adjust and refine as needed.
Step 5: Identify the best channels to promote your content
Multichannel marketing has become the standard approach to digital marketing. This means promoting content and interacting with audiences on a variety of platforms. Social media, email marketing, native content recommendations, owned websites, display ads and more are all channels that can and should be used in a content strategy. 
For example, a B2B content strategy will definitely include LinkedIn as a key channel, while a B2C strategy would be more focused on Facebook or even TikTok for younger audiences.
Step 6: Measure your Content Strategy wherever possible
For a Content Strategy to work, it must be measurable. First, you’ll need to define your KPIs, so you have a clear map of your content goals. Then, via a range of analytics tools and software, you can track the success of your content and get a deeper understanding of how it’s performing for you. Finally, you can use these metrics to modify your strategy and reach your goals.
Step 7: Test your content and campaigns
There’s much more to a Content Strategy than uploading content and clicking “Publish”. So many variables affect content performance, the only way to know what’s working and what’s not is by testing. 
One of the most common ways to test digital campaigns is A/B testing, also known as split testing.
Step 8: Optimize your content regularly
The reason for all this tracking, measuring and testing of content campaigns is to provide the necessary information for optimization that will continuously improve campaign performance. Optimization of content can mean rewriting an article with relevant keywords, trying out new subject lines for an email campaign, improving the layout and design, or even distributing content on a different day of the week. Optimization should be an ongoing process in a content strategy, the natural next step after all the data surrounding the content’s performance among the target audience is gathered and analyzed.
Step 9: Repurpose content for other uses
Content repurposing is when content is updated, reworked, refreshed or adapted for some other use, so you can get more from it in the longer run. Think of it as “recycling” – don’t let content go to waste when you can squeeze it for more clicks, conversions and customer engagement. There are endless ways to repurpose content and bring it back to life – the only limit is creativity.
Great content marketing doesn’t just happen
There’s a whole lot more to content marketing than just writing a terrific blog or creating a cool video. It requires a complete strategy, covering production of the content itself, how and where it will be promoted, and what results it is designed to achieve. That is why we have something for you! TECHVED TV Content Strategy episodes, where you can learn and upskill your Content Strategy!

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