Boutique Studios to Fuel Sales of Pilates Equipment Through 2028

The Pilates equipment market generated revenues worth over US$ 248 Million in 2018, an excess of US$ 15 Million from 2017, according to Fact.MR’s recent valuations.

Pervasive over three decades, popularity of Pilates is expected to show no signs of slackening, despite its technical demands and rigorous nature. While Pilates equipment sales have remained concentrated in the direct-to-consumer channel, sales in specialty stores and third-party online channel are likely to pick pace in 2018, with revenues from specialty stores expected to be slightly greater than those from the third party online channel.

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The study opines that buoyant prospects of the fitness industry and health club industry are few of the prime fillips responsible for the steady growth trajectory of the Pilates equipment market. According to the International Health, Racquet & Sportsclub Association (IHRSA), in the United States, health club membership grew by 33.6% during 2008-2017.

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The Pilates equipment market remains highly fragmented with the presence of a large number of small players that address the increasing demand for Pilates equipment in local health clubs. Tier 3 players in the Pilates equipment market, as per Fact.MR valuation, hold over 60% of the overall Pilates equipment market shares.

Pilates equipment manufacturers have introduced a wide variety of products, ranging from reformers and Cadillac to Barrels & Arcs and accessories. Reformers and barrels & arcs are expected to hold leading revenue shares, with the collective share of these product variants estimated at nearly 60% in 2018. Revenue growth of reformers and barrels & arcs will witness a close competition, with the difference estimated at just 1% in 2018.

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Europe Registers Significant Demand for Pilates Equipment, North America to Follow Suit

Fact.MR study reveals that Europe continued the leading demand for Pilates equipment in 2018 and reported over US$ 94 Million revenues, an up from US$ 88 Mn in 2017. An upsurge in the boutique gyms, a significant numbers of tailored programs for prehabilitation and a prominent rise in number of memberships in the health clubs collectively drove the Pilates equipment demand in Europe.

Chapter 1 – Executive Summary – Global Pilates Equipment Market

The report begins with the chapter of the executive summary that provides a quick yet affluent information of the Pilates equipment market. The chapter delivers information on the Pilates equipment market summary with highlighted key values, megatrends in the Pilates equipment market, opportunity assessment in the Pilates equipment market and Fact.MR’s viewpoint on the Pilates equipment market.

Chapter 2 – Market Overview

The second chapter of the report delivers overall outlook of the Pilates equipment market in terms of Pilates equipment market outlook, Pilates equipment definition, and scope of the Pilates equipment market report.

Chapter 3 – Fitness Industry Outlook

This chapter provides the users with a thorough outlook of the fitness industry. In-depth study of the fitness industry includes data on the sports partnership in different sports type, preference for different sports among age groups, current scenario in the global fitness industry, prevailing trends in the fitness industry and analysis and viewpoints of the different community-based choir and non-profit organizations.

Chapter 4 – Pilates Equipment Market – Key Indicators Assessment

Key indicator assessment in the Pilates equipment market is covered in this chapter. All-inclusive analysis of the Pilates equipment market dynamics, forecast factors, relevance of impact, scenario forecast, investment feasibility matrix, supply chain analysis and region-wise market positioning assessment is covered. The chapter also delivers an opportunity analysis based on Fact.MR’s proprietary Wheel of FortuneTM analysis.

Chapter 5 – Global Pilates Equipment Market – Price Point Analysis

This chapter of the Pilates equipment market report provides a thorough price point assessment of the Pilates equipment market which is studied for the entire market structure including all the product types and business regions. The chapter also includes factors that may influence the pricing of the Pilates equipment during the forecast.

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North America, according to the study, followed Europe while generating demand for Pilates equipment of worth around US$ 80 Mn in 2018. A comparable growth trend as that of Europe was observed in North America wherein the U.S. held almost 90% of the North America market share during 2017-18.

Growth of mindful-based exercises such as yoga have indicated a shift in the way Millennials choose to take proper care of their health. While higher intensity exercises have remained a pervasive trend, recent rise in awareness on improved posture and good muscle balance has further upheld popularity of fitness exercises such as Pilates, thereby driving its equipment growth. Owing to the increasing preference for on-demand and personalized workout session among millennials, popularity of ‘Boutique Studios’ has grown significantly.

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