Electrosurgery Market is expanding rapidly with Olympus launching ESG-150 electrosurgery generator for medical and surgical procedures

Electrosurgery is a very simple application of an extremely high-speed alternating current, often generated by ultrasound energy, to tissue. The term electrosurgery is sometimes used interchangeably with ultrasound surgery. The main advantages of this type of surgery are the ability to create very precise incisions with little blood loss; the ability to create a very uniform surface after surgery; and the ability to create scars that are virtually impossible to remove. When it comes to regional impact, North America seems to be exhibiting promising signs in the electrosurgery market. This is due to the fact that there is high geriatric population and the presence of robust and advanced healthcare infrastructure. On the contrary, Asia Pacific is registering significant traction with growing awareness related to electrosurgery and the presence of a large patient pool.

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The most common electrosurgery procedure is known as balloon angioplasty. In this procedure, small hollow steel and a plastic tube called an "automated balloon catheter" are attached to the tip of a sterilized needle. Over the years, the adoption of cosmetic surgeries has increased massively. This is typically due to rising disposable income, rapid urbanization, and growing awareness regarding self-appearance. According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2018, around 128,398 cosmetic procedures in Thailand and 1,036,618 procedures in Mexico were carried out. Such rising number of cosmetic surgeries suggests that there is high demand for advanced surgical devices. Hence, these factors can stimulate growth of the electrosurgery market.

Another use of electrosurgery is in the creation of miniature scars or surgical "stitches" that can be used on the skin or body for temporary tattooing purposes. In this procedure, the doctor creates a small, fine, and precise incision in the area in order to deliver a bipolar shock via the metal wire electrode into the targeted area. Once the bipolar shock comes into contact with the tissue, it activates the body's natural healing process to repair or even remove the temporary tattoo. Despite these factors, there are risks associated with electrosurgical procedures. For instance, there are various injuries caused by electrosurgery along with complications such as fire, smoke, or explosion-related injuries. Besides, stiff competition among market players can potentially impede growth of the electrosurgery market in the near future.

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Apart from rising number of surgeries, the demand for minimally invasive surgeries has increased as well. Minimally invasive surgeries offer numerous advantages including less postoperative pain, shortened hospital stay, less scarring, small incision, and less stress on the immune system.
Besides, these surgical procedures require less operating time. Electrosurgery has been increasingly adopted in endoscopic minimally invasive procedures, in which bipolar devices are chosen to protect sensitive anatomical structures. Thus, these factors can accelerate growth of the electrosurgery market. Recently, in May 2019, Olympus launched ESG-150 electrosurgery generator for medical and surgical procedures.

This report focuses on the top players in global market, like ERBE Elektromedizin GmbH, BOWA-electronic GmbH & Co. KG, Bovie Medical Corporation, and CONMED Corporation

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