Creative Management Platforms Market Size, Share, Growth, Industry Analysis, Forecast 2021 - 2027 | Valuates Reports
The global Creative Management Platforms market size is projected to reach US$ 2028.8 million by 2026, from US$ 895.1 million in 2019, at a CAGR of 12.4% during 2021-2026. Creative Management Platform (CMP) is a type of software that can combine a variety of display advertising tools into one cohesive, cloud-based platform. It employs dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative.
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Creative Management Platforms are mainly classified into the following two types: Publishers and Brands, Marketers and Agencies. Publishers and Brands is the most widely used type which takes up about 69 % of the total sales in 2018.
Americas is the largest region of Creative Management Platforms in the world in the past few years and it will keep increasing in the next few years. Americas market took up about 56% the global market in 2018, while Europe and APAC were about 31.2%, 11.3%.
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• Snapchat (Flite)
• Netsertive (Mixpo)
Creative Management Platforms Market Segments
Creative Management Platforms Market by Type
• Publishers and Brands
• Marketers and Agencies
Creative Management Platforms Market by Application
• Large Enterprises
Creative Management Platforms Market by Regions
• United States
• Southeast Asia
• Central & South America
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