Video on demand market Top Key Players – YouTube, Netflix, Amazon Prime Video, HBO, Vudu, Hulu, IndieFlix, Vubiquity

The global Video on demand market is estimated at $48 Billion in 2020. Video On Demand (VOD) are systems which allow users to select and watch/listen o video or audio content such as movies and TV shows at their convenience, rather than having to watch at a specific time. The growth of the VOD is having the most impact on traditional distributors of pay – TV or MVPDs (Multichannel Video Programming Distributors) whose subscribers’ growth in many markets has begun to decline.

At the end of 2019, Netflix subscribers numbered 167.1 million. Of these, 61 million accounts were registered in the US, with the remaining 106.1 million (63%) spread over the rest of the globe.Since 2015 the number of international Netflix users has increased nearly fourfold, while domestic users have increased by less than 50%.

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MARKET SIZE AND FORECAST

The pandemic has largely benefitted the VOD service providers across the world. However, there has been a sense of fear of reaching a saturation point if the period of lockdown gets longer. The major factor for this concern is the lockdown has inevitably shut the whole filming process there won’t be any new content to be premiered.

It has been estimated that there might be a chance of about 140 million subscriptions across service providers in 2020, which is about 18% increase in total subscriptions.

RECENT MARKET TRENDS

To reduce the web traffic service providers are shifting to reduced image quality to help internet providers cope with the surging demand for bandwidth. Diisney+ and Hulu services have come out as the leading subscribed service providers in US region since the lockdown.

MX player on demand video streaming service from India has announced it would be expanding its service in US, UK, Australia and Canada and continue its no charge service to users. In India, during the lockdown it is observed that there has been almost 96% signed up users are spending time on VOD platforms.

MARKET SEGMENTATION

By Fee Induced
• Rentals or Pay per view
• Subscription
• Ad Based
• Digital Purchase

By Geography
• US
• Europe
• China
• ROW

By Device used
• Mobile
• PCs
• Tablets
• TV

COMPETITIVE LANDSCAPE

The leading players in the VOD sector has been dominated by US based companies. Netflix, Amazon Prime, Hulu, Disney+, Youtube are all US companies. Netflix is currently the leading the market with most number of subscribers. Vudu content delivery company where the desired content can be bought or rented.

Netflix penetration will increase to over 50% in Latin America, and to over 60% in the US & Canada – with growth slowest in this region, where penetration is already reckoned as being above the half-way mark. Viu (Hong Kong), iQiYi (China) and Disney+Hotstar (India) are the leading platforms having highest number of subscribers. Britbox (U.K) and Blim TV (Spain ) are the leading service provider in Europe.

COMPANY PROFILES

YouTube
Netflix
Amazon Prime Video
HBO
Vudu
Hulu
IndieFlix
Vubiquity
Disney Hotstar
iQiYi
Viu
Britbox
HOOQ

Read More Information: https://mobilityforesights.com/product/video-on-demand-market/

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