Press release
US Sports Media Market Top Key Players - The Walt Disney Company, Warner Media, The Chernin Group, Wave, ClutchPoints Imc., Overtime Sports Inc., CBS, NBC, Turner, Fox, Bein Sports
• Media rights are projected to lead this industry towards growth in the forecast period, fueled by increased consumption patterns through sports betting.
• Gate revenues from ticket sales and attendance have downsized owing to the outbreak of the pandemic, but should experience growth in the long term with NHL and MLS expansion.
• With the impact of sports betting, sponsorship revenues are expected to surpass gate revenues in the upcoming years.
• Merchandise remains a relatively flat market in North America.
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MARKET SEGMENTATION
BY REVENUE TYPE
Media Rights
Merchandising
Gate Revenues
Sponsorship
MARKET DRIVERS
ENHANCED ACCESSIBILITY: Access drives consumption. The ease of access is undoubtedly tied to smartphones empowering consumers with an on-the-go tool that knows no boundaries. In an era where content is constantly churned out for the consumer, access is the first step to engagement. As sports viewing becomes increasingly part of the mainstream consumer and media landscape, sports conglomerates have started to build partnerships with leagues, teams and media companies.
THE USER EXPERIENCE: The world is at our fingertips, more so now than ever before. Consumers expect to create, embrace, and own their unique experiences feeding an insatiable appetite for a deeper connection to everything they indulge in. Spearheaded and enabled by technology, this concept of experience offers almost limitless opportunity to capture consumer engagement and secure brand loyalty for sport companies.
SOCIAL MEDIA: Social media has also revolutionized the fan relationship with athletes, leagues and brands. Of the major players, social media today is positioned strategically to act as a significant catalyst between consumers and the sports business.
THE MEDIA: With the advancement of technology and changes in consumption patterns, how sports as an entity is consumed is rapidly changing and evolving. There prevails a threat of new entrants disrupting sports rights wars that have been traditionally waged among network powerhouses, largely driven by reach. Live sports delivers viewers. It is DVR-proof. The potential to permanently embed sports viewing and consumption into the media ecosystem could forever change the game.
COMPETITIVE LANDSCAPE
The Walt Disney Company
Warner Media
The Chernin Group
Wave
ClutchPoints Imc.
Overtime Sports Inc.
theScore – Score Media and Gaming Inc.
CBS
NBC
Turner
Fox
Bein Sports
Read More Information: https://mobilityforesights.com/product/us-sports-media-market/
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We envision the future of mobility every single day, following mobility domains is not just our profession rather it’s our passion. We are here, just to serve you in the most ideal way and your fulfillment is above everything else.
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