Kombucha Market worth Observing Growth: PepsiCo (KeVita), The Hain Celestial Group, Inc., and GT’s Kombucha

The global kombucha market size is anticipated to witness growth at a 13% CAGR over the forecast period due to increasing consumer preference for functional beverages on account of their numerous health benefits. Increasing consumer inclination towards functional drinks over the conventional carbonated drinks coupled with the growing awareness of the nutritional benefits of the non-carbonated drinks is considered to propel the growth of the Kombucha market. Preparational procedures of kombucha involve the role of bacteria and enzyme culture formation derived after fermentation of tea.

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Kombucha has gained popularity with its probiotic properties and other nutritional characteristics that enhance growth of the market. The three major raw ingredients vital in production of Kombucha which includes tea leaves, sugar, and the Symbiotic Colony of Bacteria and Yeast (SCOBY) along with some additional flavours enhancing the taste perceptibility of Kombucha.

Kombucha and its properties have been studied by researchers understanding the health benefits concluding that the drink aids in improving body functioning along with the digestive health and stimulate mood and energy levels. The drink has popularly emerged as a healthy alternative to the carbonated drinks widely consumed eradicating the crucial harmful effects of the unhealthy drinks. The drink is increasingly preferred by the young population which can be attributed to Kombucha’s unique flavour and fizzy taste achieved without carbonation making it exceptionally unique among the prevailing line of beverages in the market.

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The nutritional benefits of Kombucha represent it to be an effective product in the treatment of cancer, arthritis and coupled with other degenerative diseases. It also considered to aid body detox and enhance body metabolism, rebuilding connective tissues along with controlling headaches. Large companies are now focused on initiating new product development activities catering to the increasing consumer demand for healthy drinks with an equally balanced flavour palate. The global kombucha market is also accelerated with the growing health awareness and health lifestyle trends boosting the demand for highly nutritious packaged products. The kombucha market is also seeing rising prevalence of at home preparation of kombucha drinks.

The global kombucha market is also advancing with the introduction of innovative packaging and new formulations of the drink incorporating flavours such as lemon, ginger, berries, coffee and other fruits. Furthermore, a substantial development in the production procedures targeting the improvisation and optimization of fermenters which is accomplished by reducing inefficiencies or errors observed during the fermentation process are encouraging the growth of the global kombucha market. Packaging and bottling procedures are introduced with advanced technologies with integration or automation which is considered to be a boosting factor for maximising productivity by reducing production time and manual labour.

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