Automotive Ventilated Seats Market - Lear Corporation, Adient, Toyota Boshoku, Gentherm, Faurecia, Hyundai Transys, Magna International, NHK Spring, Recaro

The Automotive Ventilated Seats Market is estimated at $XX Billion in 2020. It is estimated to grow at XX% CAGR in the period 2021-2026. The Ventilated seats are extensively used in Electric cars. The rise in Electric cars numbers will boost this segment.

Unlike a few years ago, almost every brand has a couple of affordable models equipped with rear seat warmers today. The trend is expected to grow further. In Japan, where MUVs are present in significant numbers, this will drive the feature. The presence of more vehicles with 3rd row seats in the country will boost the adoption of this feature.

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Drivers feel fatigue after long tiring trips and thus the comfort of seats while driving becomes paramount. Over the years OEMs have addressed these issues by introducing various features such as automatic seat adjustment, seat adjustments in multiple ways, seat ventilation and massage seats.
AUTOMOTIVE VENTILATED SEATS MARKET DYNAMICS
US is the leader in the adoption of ventilated seats. More than 50% of the cars sold in 2020 were equipped with driver heated seats. This was followed by Japan which had approximately 46% penetration in the segment.

Position wise, Driver seats are the first-choice position where the seat warmers and ventilators are adopted. The adoption of ventilated seats in rear position has increased in the last 2-3 years. US followed by Europe has the higher penetration of rear seat warmers.

AUTOMOTIVE VENTILATED SEATS MARKET SEGMENTATION

By Function
• Warmers
• Coolers

By Position
• Driver Seat
• Passenger Seat
• Rear Seat

By OEM
• VW Group
• Toyota
• General Motors
• Ford
• Honda
• Other Top OEMs
• Electric

By Geography
• US
• China
• Europe
• Asia Ex China
• ROW

LATEST TRENDS IN VENTILATION SEATS MARKET

• In April 2021, Grammer AG has established a JV with FAW. Grammer will produce truck seats that will be installed in many of the FAW Group’s trucks.
o The air-sprung seats offer optimal comfort and numerous seat adjustable features.
• In March 2021, Brose Group and Volkswagen entered into a joint venture to develop and manufacture seats, seat structures and components along with vehicle interior solutions.
• Lear Corporation in collaboration with Gentherm has introduced its latest solution in intelligent seating, INTU Thermal Comfort with ClimateSense technology.

COMPETITIVE LANDSCAPE
US based Lear Corporation and Adient PLC are the market leaders in the automotive seating sector. Gentherm is a leader in thermal technology as they develop heating, cooling, and ventilating seats for various other tier-1 suppliers. US companies Lear, Adient and Gentherm cumulatively accounted for ~XX% of the market share.

In 2020, sales for Lear Corporation dropped by ~14% mostly due to 20% drop in vehicle production in North America.

COMPANY PROFILES
Lear Corporation
Adient
Toyota Boshoku
Gentherm
Faurecia
Hyundai Transys
Magna International
NHK Spring
Recaro
Bharat Seats
Tachi-S
Grammer AG

Read More Information: https://mobilityforesights.com/product/automotive-ventilated-seats-market/

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This release was published on openPR.