Online/Virtual Fitness Market Opportunities and Forecasts, 2021-2028

Virtual or online workout is the next generation fitness revolution. It is the convenience-based fitness/wellness service to the users to access a trainer or instructor online/virtually instead of visiting the fitness facility. Usually the fitness training videos are provided on the online dashboards or fitness apps that are managed by the fitness instructor. In addition to this, the virtual fitness sensors in smartphones and wearable enable various virtual fitness applications such as sleep monitoring and running rhythm tracking to improve users’ lifestyles and health.

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The different forms of online or virtual fitness offerings allows accessibility of health & wellness to every individual from shift workers to housewives, and any person who may not be keen or able to visit the gym. The virtual on demand and live streaming fitness offerings enables benefits such as schedule flexibility, a wide variety of fitness formats such as yoga or meditation, and offers professional guidance at the home/office. The global online/virtual fitness market size was valued at $6,046 million in 2019, and is projected to reach at $59,231 million by 2027, growing at a CAGR of 33.1% from 2020 to 2027.

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The on-demand streaming type segment dominated the online/virtual fitness market share in 2019, and is expected to continue this trend during the forecast period, as on demand virtual fitness is significantly being adopted by customers due to its access to a variety of workout classes at their convenience. The on demand virtual fitness streaming providers are thoughtfully designing their offerings to reach numerous exercisers of all fitness levels and to offer a variety of coaching styles, difficulty levels, and music genres. However, the live streaming segment is expected to witness highest CAGR during the online fitness market forecast period, owing to its popularity among routine-oriented exercisers and the individuals who are willing to be consistent and accountable regarding the fitness programming format and schedule.

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The online/virtual fitness market is segmented on the basis of streaming type, device type, session type, revenue model, end user, and region. On the basis of streaming type, it is categorized into Live and on demand. On the basis of device type, it is classified into smart TVs, smartphones, laptops desktops and tablets, others (internet sticks, streaming blu ray player). By session type, it is bifurcated into group and solo. Depending on revenue model, it is divided into subscription, advertisement, and hybrid. By age group, the market is classified as professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Benefits For Stakeholders

This study includes the online/virtual fitness market analysis, trends, and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and online/virtual fitness market opportunity.
The online/virtual fitness market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the virtual fitness market.

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