World Gamification Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Application, End-User (Enterprise-Driven and Consumer-Driven), Global Opportunity Analysis and Industry Forecast, 2021 - 2027

Major factors driving gamification market are increased need for customer & employee engagement, user experience enrichment, etc. The market faces limitations due to factors such as inappropriate game designs and lack of awareness regarding gamification merits. However, the market can sense opportunities due to explosion of information in digital world and increasing adoption of BYOD by companies.
Humans possess tendency to influence their own behavior due to experiences while playing games, reading novels, receiving rewards, etc. Gamification makes use of this human tendency of influencing own thinking process due to games to engage users for effective problem solving in real world.

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Gamification proves its advantages in activities such as rewards to people, customer experience enrichment, employee engagement, etc. Report delivers detailed analysis about gamification market dynamics, top winning strategies and overview of market’s ecosystem in order to facilitate business planning.
By SolutionsBased on solutions type, market is classified into platform & service providers, open source developers and mobile SDK/LBS providers. The platform and service providers hold the largest share of the Gamification market. Open source platform providers are expected to fuel market growth in the future due to cost efficiency and increased acceptance from industry stakeholders.By Services
According to services perspectives, market is segmented into enterprise apps integrable services and social connectors. As social connector, gamification assists in peer engagement activities. With increasing need of engagement activities, gamification is serving the purpose as a social connector.

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The report provides detailed analysis of global gamification market using Porter’s five forces model. Threat of new entrants and intersegment rivalry is estimated based on number of players in the gamification market and their capabilities. Threat of new entrants is high due to non capital intensive nature of business; which would eventually increase intersegment rivalry Degree of bargaining powers of customers is high due to increasing customized services from numerous players. Degree of bargaining power of suppliers is estimated to remain moderate to high due to availability of good number of games and IT software companies. Threat of substitutes is low as the only substitute available is time & cost consuming outbound activities.

Key Benefits

The report explains competitive advantage received due to gamification, which also elaborates about future prospects to stakeholders.
Market dynamics and competitors overview provides analysis about the industry with drivers, restraints, and segment-wise industry knowledge, which assists organizations to understand target gamification market and top winning strategies.
Value chain and Porter’s five forces analysis helps to acknowledge degree of market attractiveness and assists in decision making while short-listing industry partners.
Scientifically forecasted market data, along with above mentioned factors facilitates organizations and entrepreneurs in effective business planning.
There is an emphasis laid on trends and opportunities in various geographies so that companies can make region specific plans with due consideration of behavioral, regional, economical and demographical attributes.

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