Press release
Digital-Out-Of-Home (DOOH) Market: Future Technologies, and Recent Product Developments by Key Players 2020-2027 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics
Digital-Out-Of-Home (DOOH) Market
Allied Market Research recently published a report, titled, “Digital-Out-Of-Home (DOOH) Market by Format Type (Billboard, Transit, Street Furniture and Others), by Application (Indoor and Outdoor) and by End User (Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others) - Global Opportunities Analysis and Industry Forecast, 2020-2027”.
The report offers a detailed analysis of the market including dynamic growth factors, constraints, challenges, and opportunities. Moreover, it provides a study of major market players and their recent market strategies to aid new market entrants, stakeholders, and shareholders to devise profitable business strategies. The report offers a detailed study of various strategies adopted by market players to maintain their foothold in the market.
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The DOOH Market report includes an overview of the market, SWOT analysis of the major market players along with financial analysis, portfolio analysis of services and products, and business overview. Moreover, the report includes the latest market developments such as market expansion, joint ventures, product launches for stakeholders to better understand the long-term profitability of the market.
Major segmentation:
The report includes segmentation of the DOOH Market on the basis of type, application, and geography. The study offers an in-depth study on each segment in the market that makes it advantageous to stakeholders and market players to gain a competitive understanding.
The market is analyzed based on geographical penetration along with a study of market performance in each region such as across several regions such as North America (United States, Canada, and Mexico), Europe (Germany, France, UK, Russia, and Italy), Asia-Pacific (China, Japan, Korea, India, and Southeast Asia), South America (Brazil, Argentina, Colombia), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa).
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Covid-19 scenario:
The DOOH Market has been significantly affected by the Covid-19 pandemic. The government restrictions and guidelines issued by World Health Organization (WHO) have temporarily suspended the manufacturing facilities. Moreover, the prolonged lockdown across several countries resulted in disruption of the supply chain and increased the raw material prices. This negatively affected the market growth.
Major market players
The report includes a detailed analysis of top players in the DOOH Market including JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.
The competitive analysis of these companies offers a detailed business overview, portfolio analysis of services and products. These companies have adopted various strategies such as partnership, joint ventures, new product launches, mergers & acquisitions, and collaboration to maintain a foothold in the market and help stakeholders understand the market.
Key benefits of the report:
• This report offers a comprehensive analysis of the DOOH Market along with a detailed summary, ongoing market trends, and future estimations to formulate profitable business strategies.
• The study includes a detailed analysis of major determinants of the market such as drivers, restraints, challenges, and opportunities in the DOOH Market.
• The market size is offered to determine the profitable trends to gain a strong foothold in the market.
• The DOOH Market report offers a qualitative and quantitative analysis of the historic and forecast period.
• The report includes Porter’s five forces analysis to understand the influence of the buyers and suppliers in the DOOH Market.
• The report includes the DOOH Market trends and share of major market players.
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CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.2.4. Top winning Strategies, by year, 2015-2017
3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. MARKET SHARE ANALYSIS, 2016
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Reduced Cost of Digital Screen.
3.5.1.2. Rapid Digitization and Decline in demand for traditional billboards.
3.5.1.3. Easy Data Integration.
3.5.2. Restraints
3.5.2.1. Increase in the trends of online/Broadcast advertisement.
3.5.2.2. Complex and expensive.
3.5.3. Opportunities
3.5.3.1. Growth in the Urban Population.
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ABOUT US
Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.
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