Press release
Onlineshop Absinthes.com brings absinthe closer to the consumer – through taste sampling
Absinthes.com
Sölden, 0th July 2012: The online vendor for absinthe, www.absinthes.com (owned by Oxygénée Deutschland Ltd.) has been selling absinthe and absinthe accessories quite successfully over the past years. Now, they have developed a sampling system for absinthe, called ABSINTHEXPLORE, which will make absinthe accessible to everyone of legal drinking age.
Absinthe can be quite expensive, and this is easy to explain: First of all, there are numerous herbs used for each absinthe, one of them, wormwood – which is also the main ingredient in every absinthe – is very rare and proofs very different standards of quality. Secondly, most of the recipes distillers follow when making absinthe, carry a prestigious history. To choose from the wide range of absinthes offered, and having to distinguish between the many different taste notes and origins of absinthe, it is obvious that consumers new to the world of absinthe, cannot keep up.
This is why Absinthes.com has developed this sampling scheme. It enables consumers to order a selection of different absinthes in small, 5cl glass tubes, and to taste them before committing to buying a whole bottle. Also for the occasional absinthe drinker, this scheme is perfect.
“We developed ABSINTHEXPLORE to support our customers with their decision making process, before making a final purchase. Everybody has different tastes, and especially with absinthe, people have differing preferences. Therefore, this scheme is ideal for customers new to absinthe, but to people who just enjoy absinthe occasionally. Finally, it is a great idea for a present.”
Oxygénée Deutschland Ltd. operates the onlineshop absinthes.com, where the company sells absinthe, absinthe accessories and other spirits.
Miriam Wolf
Oxygénée Deutschland Ltd.
Herrgasse 3
79294 Sölden
GERMANY
Tel: 0049 761 519 8068
Fax: 0049 761 519 8069
eMail: contact.de@absinthes.com
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