Bizerba's US label factory moves
Bochum, 6.July 2012 – Bizerba labels are a real sales success in the USA! Turnover has increased rapidly in the past four years. In order to keep up with the high volume of orders, the production site was moved in March 2012: the new Bizerba factory is situated in Joppa in the state of Maryland and is twice the size of its predecessor in Forest Hill at 5,500 square metres.
Forest Hill was originally home to Mid Atlantic Label's production. Bizerba took over the label factory in 2008 and has since achieved considerable expansion with a clear growth in turnover and fifty per cent increase in the number of employees. Customers include major food producers, leading spice manufacturers and companies from the cosmetic, chemistry and pharmaceutical industry. Although lately we had 75 employees producing labels in three-shift operation, we were still struggling to manage the high volume of orders, meaning that it was necessary to move. The new factory in Joppa offers space for additional printing facilities, additional storage space as well as a special production area for the cosmetics industry. "With the new site we have laid the groundwork for continued growth in future," explains Marc Büttgenbach, Sales Director for Labels and Consumables at Bizerba.
The one-stop shop principle: devices and labels from a single source
How is it the case that demand has risen so much? One of the reasons is the 'one-stop shop' principle. "Many companies are already using Bizerba devices and are now also buying the matching labels from our company in order to benefit from the compatibility advantages," continues Büttgenbach. He explains that labels from lower-quality manufacture are counterproductive and often cause serious damage to machines, for example destroying the printing heads. "High quality labels, on the other hand, lead to increased production efficiency with low downtimes and therefore create a clear competitive advantage. In addition, American customers are more service-oriented than European customers. They like to have everything from one source, keep purchasing effort and cost low and achieve clear, manageably low total cost of ownership (TCO), i.e. they want to know exactly how much a processed package will finally cost," says Büttgenbach.
Quality assurance and service orientation at the new factory in Joppa
In order to ensure high product quality, experienced specialists work in all areas of label production, from design to printing and pre-printing to finishing. Service is always the focus: Bizerba supports its customers in finding the right material for their product, in designing the perfect graphics and in experimenting with formats. Before big series production starts, proofs (test prints) are made with a digital printing machine and spectrophotometric analysis is used to check whether all of the colours used are compatible. This secures the quality that the customer expects.
Since 1866, Bizerba has been leading technological progress in weighing, labeling, information and food service systems. We are creating the future. Bizerba offers all its solutions from a single source: hardware and software, consulting, financing and services. We are active around the globe and present wherever you need us.
As market and technology leaders, we provide state-of-the-art, comprehensive solutions. Retail scales with multimedia databases, cash-point solutions and checkout scales, materials and store management systems, slicing and meat processing machines, labels and consumables, software-supported control scales, foreign body detectors, labeling systems as well as industry software for data flow – from goods receiving through to shipping. Bizerba’s consistently high quality is the result of systematic Global Quality Management. We are always a step ahead and with clear targets in the foreground, so that our customers can capitalize on the best available solutions today. Bizerba quality stands for technological leadership.
Bizerba is represented in over 120 countries around the world – with 41 partnership holdings in 23 countries and 54 representative offices. Company headquarters are located in Balingen, Germany, where we employ a staff of close to 3,000. Further production facilities are located in Messkirch and Bochum (Germany), Vienna (Austria), Mendrisio (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).
If you have any questions, please contact:
Bizerba GmbH & Co. KG
Director Marketing & Communication
PO Box 10 01 64, 72301 Balingen
Telephone: +49 7433 12-3300
Fax: +49 7433 12-53300
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