Agiloline, Scaleroline and Co.Bizerba starts a name concept for food processing machines
Balingen, 6. July 2012 – Bizerba has developed a new name concept for its food processing products and is now presenting the first names.
In future, the machines will be assigned a family name, which will help customers and the media to find their way around the product range better.
The new range of names is based on art terms that are then always combined with the ending "line", making it clear which individual products belong together. The names are to emotionalise the equipment and make it easier to allocate them to their respective fields of application.
Slicing machines with a weighing function, such as the A510 or the newly developed A550 with additional option of weighing individual slices are being given the family name Scaleroline. Meat processing machines from Bizerba, i.e. meat and bone band saws, mincing machines and steaker and strip cutters, will trade under the new family name Carneoline in future. The new development of the BS38 bread slicing machine, the new B100, bears the name Agiloline. The new compact and manual slicing machines VSC 220, VSC 280 and GSC 280 will be called Validoline in future.
"We are making our food processing range more transparent and easier to understand with the new name concept", explains Ralf Steinhilber, Director Food Processing at Bizerba. "The names speak for themselves and are also ideal for use for international use."
Since 1866, Bizerba has been leading technological progress in weighing, labeling, information and food service systems. We are creating the future. Bizerba offers all its solutions from a single source: hardware and software, consulting, financing and services. We are active around the globe and present wherever you need us.
As market and technology leaders, we provide state-of-the-art, comprehensive solutions. Retail scales with multimedia databases, cash-point solutions and checkout scales, materials and store management systems, slicing and meat processing machines, labels and consumables, software-supported control scales, foreign body detectors, labeling systems as well as industry software for data flow – from goods receiving through to shipping. Bizerba’s consistently high quality is the result of systematic Global Quality Management. We are always a step ahead and with clear targets in the foreground, so that our customers can capitalize on the best available solutions today. Bizerba quality stands for technological leadership.
Bizerba is represented in over 120 countries around the world – with 41 partnership holdings in 23 countries and 54 representative offices. Company headquarters are located in Balingen, Germany, where we employ a staff of close to 3,000. Further production facilities are located in Messkirch and Bochum (Germany), Vienna (Austria), Mendrisio (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).
If you have any questions, please contact:
Bizerba GmbH & Co. KG
Director Marketing & Communication
PO Box 10 01 64, 72301 Balingen
Telephone: +49 7433 12-3300
Fax: +49 7433 12-53300
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