Why Electronic Shelf Label Market is growing rapidly? LG Innotek, Wincor Nixdorf, Pricer AB, SES Imagotag, M2Communication, CEST, Solu M, and Displaydata

Graphical Research provides a detailed overview of electronic shelf label market with respect to the pivotal drivers influencing the revenue graph of this business sphere. The current trends of market in conjunction with the geographical landscape, demand spectrum, remuneration scale, and growth graph of this vertical have also been included in this report.

Thriving retail sector and the demand for real-time price adjustments will boost the global electronic shelf label market value. Moreover, the trend for IoT and ESL-supported dynamic price adjustment and low maintenance will help stakeholders boost RoI.

Retail stores have exhibited increased traction for advanced technologies to boost customer service. For instance, the U.K. retail sales observed a 3.5% surge in 2019 vis-à-vis the preceding year. Expanding footprint of digitalization across the retail sector will bode well for leading companies vying to expand their market uptake. In terms of revenue, the global electronic shelf label (ESL) market is forecast to witness a substantial gain by 2026.

Some of the regional trends which are likely to have an influence on the global outlook are delineated below:

Full graphic e-paper ESLs to gain uptick in Europe

A palpable trend for full graphic e-paper ESLs to provide wide viewing angles and enhanced visibility will continue to remain in the mix in the landscape. With the high readability in all lighting conditions and long battery life, the ESLs will gain ground in the U.K., Denmark and Germany. Expanding footfall of automation across the commercial and industrial sectors is testimony of a robust industry outlook in the region.

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Leading companies are gearing to inject funds in IR-enabled ESLs for the technology boosts fast connectivity and sustainability. IR ESLs are sought-after in applications which demand advanced functionalities, longevity and reliability. Heightened competition among retailers to use latest technologies will propel ESL adoption in Europe.

NFC technology to boost revenue stream in Europe

Considering the trend to facilitate instant price updates at any time, retailers in the EU and the U.K. have shown traction for the NFC technology. With the rise in NFC-enabled smartphones, demand for ESLs which can interact digitally with other NFC-enabled devices has surged in the past several years.

The trend for electronic shelf label in industrial sector will remain instrumental in Germany, France, Sweden and Italy. The market presence of IoT technology will be palpable in the industrial sector to leverage automation. Application of ESL technology will continue to surge in the industrial sector, driving the electronic shelf label market size expansion in the region.

LCD-based ESLs to propel revenue stream in North America

The market uptake of LCD-based electronic shelf labels will be noticeable in convenience store, pharmacies and hypermarket in the U.S. and Canada. The advanced product will boost RoI for small and medium retail firms. Besides, the manufacturers are rendering high-quality components for a long battery life. For instance, STMicroelectronics is providing STM32L and STM8L microcontrollers which provide direct control of the LCD display modules and extended battery life.

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End-users are also likely to exhibit traction for NFC-enabled ESL systems to negate pricing errors. It is worth noting that the technology plays an invaluable role in updating price through simple tap on an NFC-enabled smartphone. With the trend for contactless payments expanding, North America is likely to be a happy hunting ground for stakeholders vying to bolster electronic shelf label market revenue.

ESL suppliers to eye commercial applications in North America

Commercial application is likely to come up as a lucrative portfolio for ESL suppliers in North America. The technology has set the trend in supermarkets to gain a competitive edge in the market. For instance, the Kroger Company apparently used enhanced display for grocery environment (EDGE) at 16 test stores in June 2018 across Ohio in the U.S.

Stakeholders will boost investments in the U.S. in the wake of adoption of automation in the retail sector. The tendency to reduce OPEX and enhance efficiency will work in favor of the global electronic shelf label market outlook. Notable demand for advanced technologies and the trend to boost customer experience will solidify the position of the U.S. in the industry.

Segmented E-paper ESL to be sought-after in APAC

With the robust adoption of IoT technology among retail enterprises in India, China and Australia, segmented E-paper ESL products are likely to gain traction in the region. Segmented E-paper ESL is highly desirable in racks, shelves and bins. It is worth noting that the labels provide reliability in room temperatures with durability in hostile environments.

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APAC is also likely to exhibit traction for full graphic e-paper ESL to bolster price and promotion deployment strategy, speed, agility and speed in the retail sector. The product is said to provide bi-directional encrypted radio protocol, long battery life and ease of installation & maintenance. The full graphic e-paper ESL segment in APAC witnessed a considerable share in 2019 and will expand considerably by 2026.

ESL deployment in supermarkets in Asia Pacific

Considering the upsurge in the number of supermarkets in the emerging economies in APAC, the adoption of ESL in the end-market will continue to be witnessed for the next few years. The trend for IoT will potentially bolster the product adoption. For instance, KKR & Co. Inc. and Rakuten acquired a majority stake from Walmart in Seiyu to boost digitization in Japan.

With the trend for smartphones with NFC technology soaring, NFC-enabled ESL is gaining considerable ground in Asia Pacific. The emerging economies are witnessing integration of NFC in smartphones as retailers gear to boost customer satisfaction. Retailers are likely to adopt NFC technology to streamline the transaction of good and services.

Robust adoption of IoT technology among retailers and the trend for contactless payments will augur well for leading companies in the landscape.

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