Video On Demand Market Keyword Market Industry Vertical (IT & Telecom, BFSI, Retail And E-Commerce, Mobile And Entertainment, Government, Healthcare & Life Science, Travel & Hospitality) Industry Analysis, Trends, Outlook, and Opportunity Global Opportuni

Video on demand is defined as a technology used in delivering video content, such as television shows and movies directly to individual customers for immediate viewing, regardless of broadcast schedules. Video on demand consists of free and paid programs from telephone, cable companies, and satellite TV as well as streaming services on the internet. Video on demand is one of the dynamic features, which is usually offered by Internet Protocol and provides users with menu of available videos from which to choose.

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Rise in the adoption of mobile devices for watching online content, and numerous benefits provided by video on demand platforms such as convenience, connectivity, cost, variety, personalized content, and others drives the growth of this video on demand market. In addition, extensive growth of online video in developing economies such as India, China further fuels the growth of the market. However, piracy, illegal downloading, country specific rules and regulations are some of the factors which can hinder the growth of the market. Furthermore, rise in the adoption of mobile TV and multi-screen services for content viewing, and growing online users across the globe provides numerous opportunities for the video on demand market.
Video on demand is currently being delivered by streaming service providers where the customer would able to choose videos that are included in the catalog and watch them wherever and as often the customer want. In addition to this, the video on demand does not have any contractual obligations and it helps the customer feel free. Moreover, with the video on demand, the customer have choices of different subscription and those multiple subscription is still less than the traditional one which makes the customer value for money and thus making it as a key driving factor for the growth of this video on demand market.

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Content piracy continues to be a major obstacle for content owners and broadcasters as the video content could be stored in digital formats. In today’s video streaming landscape, piracy has a substantial impact on revenue with the illegal downloading. For instance, streaming of TV shows and movies projected to cost the TV & film industry USD 51.6 billion globally by 2022.The content piracy problem continues to escalate within this space which hinders the growth of the video on demand market.
Vendors operating in the market are constantly looking for innovative and technologically advanced ways to deliver high-quality entertainment to movie and TV fans on video on demand platforms which is opportunistic for the video on demand market. For instance, in September 2019 Fandango Now which is a transactional video on-demand service has launched an app for the Oculus Go and Quest with virtual reality headsets. It will provide access to hundreds of 3D titles along with more than 90,000 new release and catalog movies and next-day TV shows.

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