Global Additives market for deodorants and antiperspirants application Size by 2026 | BASF, Dow, Symrise, Wacker Chemie, IFF, Firmeinch

Global Market Insights, Inc., estimates that the additives market for deodorants and antiperspirant applications could touch USD 580 million by the year 2025.

Rising competitiveness among the industry along with increasing penetration of new deodorant brands could boost the need for product innovation and development. For instance, in 2020, International beauty brand, Coty filed a patent for a method that would allow customers to personalize their existing perfume products using a blend of scent additives.

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Mentioned below are some of the ongoing trends influencing the additives market for antiperspirants and deodorants:

Farnesol composes of natural deodorant properties such as natural preservation which enables the formulation of milder and skin-sensitive deodorants. Estimates suggest that the farnesol segment could register a growth rate of 5% within the predicted timeframe.

Farnesol’s properties make it effective for face washes that are designed to prevent acne-causing propionibacterium and dermatophytes acnes. Rising interest in personal care and grooming could stimulate the demand for deodorants, perfumes, and colognes.

A large chunk of the population in Europe considers deodorant as a necessity instead of a luxurious product. Consumers in the region are uses it on a daily basis to maintain personal hygiene. Back in 2019, Europe had controlled a major share of the global antiperspirant & deodorant additives market, accounting for almost USD 210 million.
Forecasters claim that the regional market could grow by more than 5% during the analysis period. Countries like the UK, France, and Germany are regarded as the biggest consumers of antiperspirants and deodorants.

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Farnesol based additives are likely to gain traction following the trend for natural deodorant properties, including preservation that enable formulation of milder and skin-sensitive deodorants. Moreover, the trend for personal grooming and care has spurred the demand for deodorants, perfumes and colognes. Farnesol based additives market for deodorants and antiperspirants will grow at a CAGR of more than 5% through 2025.

Manufacturers of additives have exhibited inclination for aluminum sesquichlorohydrate based additives which have gained impetus in alcoholic/aqueous formulations, such as roll-ons & pump-sprays.

Of late, aluminum sesquichlorohydrate has become popular in skin tonics, pre-shaves and emulsions, while the penetration of global brands and consumers’ inclination towards luxury products have become palpable in the past several years. Aluminum sesquichlorohydrate based additives market for deodorants and antiperspirants will grow moderately at a CAGR of over 4% from 2020 to 2025.

A notable uptick in the middle class population and growing urbanization will bode well for stakeholders gearing to boost their market presence. For instance, stakeholders will be eager to bolster their portfolios in the most urbanized regions, including North America—82% of its population lived in urban areas in 2018—Europe witnessed 74% of its population living in urban areas.

Prominent industry players like Nouryon, Givaudan, Symrise AG, BASF SE, International Flavors & Fragrances Inc. (IFF Inc.), The Dow Chemical Company, Wacker Chemie AG, and Firmeinch are engaging in various organic and non-organic growth strategies like mergers, acquisitions, and new product launch to maintain their competitive edge.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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