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Achilles appoints BOTTLE as UK PR Agency

07-03-2012 10:40 PM CET | Logistics & Transport

Press release from: BOTTLE PR

Achilles, the global leader in supply chain management, has appointed BOTTLE following a competitive pitch, to support PR activity for the brand in the UK as part of ongoing retainer.

Achilles creates and manages collaborative communities by matching suppliers with buyers to reduce supply chain risk across multiple sectors. With a twenty year history of providing supplier information management services, the Abingdon-based organisation employs more than 650 people in 23 countries. BOTTLE’s appointment comes after several years of growth and development across Achilles’ core oil and gas, utilities, transport, and construction sectors.

The public relations consultants at BOTTLE will support corporate positioning for the brand together with thought leadership and media relations engagement activity across priority vertical sectors.

Jane Brownsord, Marketing Communication Executive comments: "BOTTLE got to the core of our business objectives and their understanding of Achilles and our complex proposition really shone through. This is an exciting time for Achilles as we set the scene for further global expansion and continued market penetration and BOTTLE’s enthusiasm in supporting this journey was key to appointing them.”

Claire Cairns, CEO at BOTTLE comments: “BOTTLE has a strong heritage in the B2B marketplace and working with dynamic, growing brands like Achilles is really what we’re about. Achilles has a great story to tell and we’re delighted to be part of this to ensure their message is being heard loud and clear by their target audiences.”

he BOTTLE sense of purpose is at the heart of everything we do. It’s the reason we exist. Our purpose is: Making PR accountable, through excellence. That’s what everyone at BOTTLE comes to work to accomplish. That’s why clients appoint us and why they recommend us to others. We don’t do PR for PR’s sake and we don’t do ‘turning the handle’ stuff that makes no difference. Rather, we are focused on outcomes and create communications programmes which meet clear business objectives.

You give us a challenge and we say ‘BRING IT ON’. We get our heads together, ask questions and come back with an outcomes-focused approach to your communications challenge.

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