Press release
Online Video Platform Market Prominent Players – Akamai Technologies, Brightcove Inc., Cincopa, Comcast Technology Solutions, Dacast, Endavo, Ensemble Video, Frame.io, Inc.
Online Video Platform Market
The global online video platform market is estimated to observe tremendous growth over the forthcoming timeframe owing to the increasing penetration of digital media throughout the world.
Additionally, rapidly rising adoption of internet and smartphones is expected to positively impel the consumption of a diverse array of online video content over the coming years, which would prove favorable to industry growth. In fact, as per the GSMA’s smartphone penetration forecast, global smartphone adoption is likely to reach the 79% mark by 2025 with areas that are presently lagging behind witnessing a particularly strong growth trend.
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The world is increasingly going online, as such the growing demand for developing as well as hosting online video content by using cloud-based technologies will majorly contribute towards the anticipated industry expansion in the coming future.
A Global Market Insights Inc., report estimates that the online video platform market is likely to exceed a valuation of $3 billion by 2026.
How would the content creators segment shape the online video platform market over the coming years?
The content creator segment is projected to experience extensive growth over the analysis period due to the mounting adoption of different online video platforms among content creators worldwide. In fact, driven by this demand, the segment is projected to register a healthy CAGR of 16% through the forecast timeframe. Additionally, owing to the substantial consumer internet traffic generated by video-based content, several companies are effectively leveraging innovative, advanced video platforms in an effort to attain a dominant market share. Meanwhile, rising demand for rapid video content creation that is compatible with different streaming platforms is fueling consumer demand for sophisticated online video creation platforms. Such video creation platforms contain in-built templates as well as client information that help in rapid video creation.
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How would the video analytics segment fare in the online video platform market landscape?
The rising demand for the adoption of advanced analytics across well-established companies is augmenting the video analytics segment share.
Video analytics platform provides content managers as well as broadcasters relevant data regarding consumer viewing patterns, which helps them formulate a comprehensive content strategy. Additionally, the platform enables the collection of consumer interactions as well as KPI measurements through numerous media channels, and also allows companies to monitor live streaming in real-time. Overall, the video analytics segment is projected to expand at a CAGR of over 18% throughout the analysis period.
How is the Europe online video platform market expected to fare over the analysis time period?
Increasing development of novel video platforms by regional companies is projected to drive the Europe online video platform industry share over the forecast timeframe. Citing an instance, in May 2020, Minute Media, a UK-based technology company, unveiled Voltex Video, a new video Publishing-as-a-Service solution. Voltex Video features video technology tools that enable enterprises to effectively enhance their customer engagement and content reach. Furthermore, the increasing penetration of the internet and cloud in the region should also positively influence the Europe video platform market. In fact, the regional industry is likely to account for more than 23% of the overall market share by the end of the analysis period.
It is observed that several market players are focusing on strategic acquisition of innovative online video platform providers to stake a bigger claim of the industry landscape. Citing an instance, in April 2019, Brightcove, a US-based cloud-based services provider for video, acquired Ooyala’s online video platform business. Ooyala is a cloud video technology provider. This deal helped Brightcove consolidate its position as an industry leader in the overall online video market.
The list of some of the world’s most notable online video platform industry players includes names such as MediaMelon, INC., Limelight Networks Inc., Ensemble Video, Kaltura Inc., Frame.io, Inc., Comcast Technology Solutions, Endavo, Dacast, Akamai Technologies, Cincopa, and Brightcove Inc. among others.
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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