Product innovations and advancement technology in electronics media impeding demand for coated wood free papers market

Lockdown and other trade-related restrictions imposed due to Covid-19 pandemic lead to high degree of reduction in the global demand for coated wood free papers in the first and second quarter of 2020.

The spead of novel corona virus disease throughout the world created a challenging environment for marketers. Presently, the condition is recovering with decreased cases of covid-19 disease reported everyday.

As the manufacturers faced hefty losses due to reduced demand and sales, they are making high investments in research and developments to ensure innovation and attract the users for improving their profitability.

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What are Coated Wood Free Paper Manufacturers Doing?

Prominent players including Stora Enso Corporation, BASF SE, Penfold Corporation, Michelman Corporation, Nippon Paper Industries, Sappi Limited, UPM Corporation, Asia Pulp & Paper, Burgo Group SPA, Arjowiggins Corporation and Newpage Corporation are undertaking organic as well as inorganic business tactics for bringing further improvements in their operations and occupy major market share globally.

Some of the tactics includes partnership agreements, sales contracts, strategic alliances, diversifications, innovative launches, mergers & acquisitions, research and developments, technological upliftments, product line extensions, hiring technical expertise, joint ventures, collaborations, product approvals etc.

Other leading manufacturers such as UPM-Kymmene Corporation, Dunn Company and Penford Corporation are focusing on online selling activities to increase the sales by attracting the users across the world.

For instance, Stora Enso Corporation announced that it has entered into a strategic collaboration with HS Manufacturing Group, a producer of plant-based barrier coatings on 26th November, 2019 to develop and improve Stora Enso’s formed fiber offeings and coated wood free papers.

Through the collaboration, the companies are designing next-generation barrier properties that allowing to tap into new application areas for plastic free products.

Under the agreement, Stora Enso is applying the PROTEAN barrier technology for offering biodegradable and recyclable additives that gives fiber-based packaging water, grease and oil resistant properties.

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The technology is enabling the company to manufacture single-use products that are renewable, recyclable and biodegradable.

It can be applied to produce a wide range of high quality cellulose based coated paper products including single use wood free paper products.

In addition to that, Nippon Industries announced the completion of its ‘ShieldPlus’ a new product in the ‘ ShieldPlus Premier’ series of paper with barrier properties that exhibits greater vapor barrier properties on 25th March, 2019.

It invested 5 million Euros in the project. ShieldPlus Series include coated wood free paper based products with excellent barrier properties against oxygen, water vapours and aromas.

It is produced by adding barrier functions to paper and make paper as an alternative option to conventional barrier materials such as plastic and aluminium.

ShieldPlus is designed to meet strict hygiene standards for food packaging applications with a view to obtain ISO 22000 and other certifications.

This will enhance its supply capacity and will enable the company to develop a wide range of packaging materials in the future.

The company has already started providing samples of this product and is promoting its development in the global market with the major focus to European market.

Overview

Coated wood free papers are a variety of wood free paper manufactured chiefly with the use of chemical pulp, including minor quantities of mechanical pulp. These papers may also contain a variety of recycled fibres.

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The higher quality of these papers as compared to paper made from mechanical wood pulp make them an excellent option for very high-quality printing applications for commercial purposes.

These multi-coated papers having several coating layers on each side of the paper have improved surface finish and printability.

Change in material used to provide the topcoat allows for the production of the desired finish on the surface such as silk, gloss, and matt.

In the past few years, there has been a vast surge in the overall level of consumption of woodfree papers owing to their qualitative as well as environment-related benefits as compared to papers made completely from wood fibre.

This has provided promising growth prospects to the global coated wood free paper market. The increased awareness regarding the need to use recyclable papers and the rising demand for environment-friendly printing solutions are expected to provide fillip to the market in the next few years as well.

Moreover, the demand for high-end printing solutions for a number of applications has also significantly increased over the years, driving the market.

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Fact.MR has come up with a new study on global coated wood free papers market that analyzes various aspects influencing this landscape. The market for coated wood free papers is highly competitive with number of players vying for consolidating their position.

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