Choline Market Will Generate New Growth Opportunities in the next Upcoming year

Choline is a recently discovered water-soluble essential nutrient which is classified as neither vitamin nor mineral. Rising awareness regarding healthy lifestyles and essential nutrients intake have been encouraging the demand for choline in the recent years. Growing scope of applications in dietary supplements, animal feed, and even infant formula is the key factor favoring the development of choline market. Importance of choline in various functions of the body including cell structure, cell messaging, DNA synthesis, and healthy nervous system will remain the demand driving determinant of the choline. Increasing consumption of poultry meat on the coattails of shift consumer preference for meat across the globe is likely to influence the demand for choline in poultry feed which in turn accelerates the growth of choline market.

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Animal Feed, Dietary Supplement, Infant Formula Fuelling Growth of the Global Choline Market

With the greater physiological importance of the choline metabolites for maintenance of good health, the global market for choline is projected to grow steadily in the near future. Choline is one of the essential nutrients which is naturally found in plants as well as animals. While humans can naturally synthesize choline, dietary consumption is necessary as its metabolites are indispensable for maintaining good health. Further, choline-containing animal feed have been studied to enhance the qualitative yield of the poultry industry. Commercial choline is usually available in form of its salts such as chloride, and bitartrate as well as esters such as phosphocholine and phosphatidylecholine. Infant formula and dietary supplements also include choline as an important ingredient. With this, the global market for choline is estimated to grow steadily during the review period.

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Dietary Supplements Sector to Boost the Global Choline Market Growth

With the increased importance of preventive healthcare and rising numbers of self-directed consumers, the dietary supplement industry is growing consistently. With this, manufacturing of vitamins, minerals, and herbal as well as nutritional supplements has intensified. Further, intense R&D in the field of choline and its impact on treatment of neurodegenerative and other health disorders has fuelled clinical adoption of dietary supplements.

Recently, Boston University of School of Medicine revealed that higher choline intake is associated with the better cognitive performance and prevented brain deterioration in senior citizens. These findings are extended to prevention and treatment studies of Alzheimer’s and dementia. In addition, choline supplements are prescribed to pregnant women for prevention of neural tube defects in developing fetus.

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Key Company Developments in the Global Choline market

In the years of 2016 and 2017, Balchem acquired Innovative Food Processors and Albion International, Inc. These acquisitions have strengthened Balchem’s human nutrition division with the VitaCholine brand helming company’s ingredient market.
This VitaCholine by Balchem has recently received approval of non-GMO project verified for its choline chloride and choline bitartrate ingredient product line.
BestCholine, the Austin-based supplement startup has launched choline supplements for children with the brand name Gummies.

Key companies in the global choline market are BASF SE, Hebei Dayang Animal Healthcare Foods, Be-Long Corporation, Balchem, Jubilant Life Sciences Limited, VitaCholine, JJ Choline Limited, and Hangzhou Donglou Bio-nutrient among others.

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