Press release
Dresses that Adapt to Urbanites’ Needs; Latest Looks from Effy By Design Fashion Collection.
The Executive Apron two-sides reversible office dress from Effy By Design
“Days are too busy to overthink, especially style... yet the pressure is high to always project the right look for the right occasion, and office hours aren’t the same as a dinner with clients. That’s why I designed this collection, to save time with style”, said Effy H, head designer and CEO of Effy By Design.
As a result, the new range of dresses from the ‘Accountable’ collection offers two or more looks, switching between office wear and city life, and adapting to the need of the moment.
The versatile ‘Agile Collars’ proposes standard interchangeable collars to snap on and off, as well as an online platform to design and create personalized collars. (https://effycreations.com/portfolio/the-agile-collars-office-dress-with-inter-changeable-collar/)
The ‘Executive Apron’ uses buckles to quickly reverse between office dress and silk gown. (https://effycreations.com/portfolio/the-executive-apron-reversible-business-dress/)
The ‘Coffee Percolator’ is a holed dress with inside hooks that allows the wearer to remove and change the inner layer, with eight different color options to play with.
A virtual showroom of the full collection is available on Effy By Design’s website. The new collection is available through Effy By Design retails partners worldwide, and on the online boutique.
-Ends-
Company: Effy By Design
Contacts: Effy
Address: 1 Xujiahui Rd, Building 2, Unit 3004 Huangpu Shanghai 200000
Phone: +86 177 1706 1708
Email: effy@effycreations.com
Effy By Design is the fashion brand of Effy Creations, an atelier created in Shanghai by fashion designer Effy H. Effy By Design focuses on flexible clothing for women, with daring and elegant clothes made to last. Previous collection includes ‘Mauving On...’ or ‘Industrial Latex!’. Creations are available worldwide through distribution network, or on Effy By Design online shop at https://effycreations.com/shop/.
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