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Digitalis Reputation – Business Update

06-28-2012 11:48 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Digitalis Reputation

Digitalis Reputation

Digitalis Reputation

New appointments; recruitment and international business expansion

Digitalis Reputation, the leading Online Reputation Management firm founded by digital entrepreneur Dave King, is currently undergoing a period of rapid growth. The company recently moved from their original base in Southwark to a prestigious location on Arlington Street in Mayfair. The London office is now situated next to the elite Ritz Hotel, which is at the heart of London’s West End and easily accessible for International clients travelling via London Heathrow Airport, London City Airport or the London Heliport.

Digitalis is currently seeking the addition of up to 10 personnel for its technical development team in order to expand its offering to take on the demands of significant recent new business growth. Lead by Darren Fullerton and Tom Bateman, the team comprising of business analysts and developers will continue the development of Digitalis’ proprietary technology which monitors and analyses search engine results pages for a broad spectrum of clients.

The demand for expansion has been fuelled by rapid growth of clients. Digitalis now represents numerous FTSE 100 and 250 clients in its corporate office, and also counts many private and UHNW clients which can be found in Forbes and the Sunday Times Rich Lists. The recent growth and expansion undergone by Digitalis leaves Digitalis Reputation as the Market Leader and undisputed largest and fastest growing dedicated Online Reputation Management business in Europe.

In addition, Digitalis has made two new appointments to the senior team. Dr. Laura Toogood joins the Client Services team in the role of Client Director and Darren Fullerton will lead the execution team as Head of SERP Strategy.

Dr. Laura Toogood has extensive online media experience and was awarded two prestigious scholarships to undertake research for a PhD in Social Informatics at University College Dublin. Laura was invited to present her progressive research at the annual DEMO-net conference in Sweden. She has also tutored and lectured university students on a variety of Information Studies related topics, including Information Security and Information Privacy.

An experienced media consultant, Laura previously directed the social media strategy for a number of high profile corporate clients and major retail brands up until 2011. Laura has also worked as a journalist for leading print and broadcast media, including the Irish Daily Mail, Mail on Sunday and the BBC. Her skill set empowers Digitalis with a valuable insight into media; particularly social media. During her short time at Digitalis Reputation, Laura has already made significant contributions to both new business development and media strategy.

Darren Fullerton has a wealth of experience in SEO and has previously led teams at Diffiniti and PHD, an Omnicom Media Group agency. Darren has the ideal technical and managerial expertise required to help drive the expansion of Digitalis Reputation.

Prior to PHD, Darren worked at Diffiniti, which is part of the Aegis Group. During his time there he progressed rapidly through two promotions, resulting in him acquiring the position of Head of SEO. During his time at Diffiniti, Darren oversaw the creation of an agency SEO Best Practice that was adopted externally and factored into clients’ web development. His broad skill set is supported by qualifications that include an HNC in Computing and a BEng in Multimedia Systems. Darren will oversee Digitalis Reputation’s technical strategy and will lead a team of 15.

Other key members of Digitalis Reputation’s Senior Management team include Dave King (CEO); Steven Hall (CFO) and Tim Waddington (Client Services Director). Hannah Ormisher is responsible for managing many of the client's and her diligent approach is vital in helping the company to achieve a high-quality result in each case.

In addition to these strong appointments, Digitalis Reputation is looking to expand other areas of the business. Future hires in the areas of Client Services and SERP Strategy are imminent.

Digitalis Reputation has a strong international client base and is currently pursuing further overseas business through its existing network of contacts. The company consistently develops high quality work that has secured strong relationships with top reputation lawyers, communications agencies, publicists, PR agencies and clients alike. A combination of the increasing business network, number of referrals, recommendations and enquiries from overseas is driving an organic expansion.

Speaking prior to an upcoming new business trip to New York, Dave King (CEO) commented, “We are excited by the rapid growth of Digitalis Reputation. Growing the team with our recent senior appointments allows us to fulfil the needs of our increasing client base. Further expansion overseas is a natural progression for the company, as the nature of our work caters for a global requirement.”

The field of Online Reputation Management is becoming increasingly crucial for both high profile individuals and corporate organisations. Digitalis Reputation expertly caters for this niche area and has invested a significant sum in developing cutting-edge technology that constantly monitors the Internet for new content. The ever-growing team of highly qualified experts helps fulfil the bespoke requirements of every client.

Further enquiries should be directed towards

Digitalis Reputation
22 Arlington Street
Mayfair, London

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