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Press release - Benefits of Comparison Shopping

06-22-2007 01:40 PM CET | Fashion, Lifestyle, Trends

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/ PR Agency: GroupWeb EmailWire.Com, Comparison Shopping. Source: GroupWeb EmailWire.Com, Comparison Shopping. Source: GroupWeb EmailWire.Com

Comparison Shopping websites are beneficial to consumers and merchants because they offer a number of benefits.

( EMAILWIRE.COM, June 20, 2007 ) Rincon, Georgia – ( announces the benefits of comparison shopping. This informative and often entertaining form of shopping makes it easier for consumers to find the best deals on the web. Consumers search for products that they are interested in by comparing product types, product features, and pricing before they decide to buy.

More consumers are using comparison shopping websites to find the best deals on products they are interested in. redefines this idea with its innovative features. When consumers visit, they are in for an interactive, multimedia experience. They can view merchant information from several stimulating advertising tools including, but not limited to online catalogs, video uploads, live web-TV, auction capabilities, chat rooms, and blogs with the latest merchant news and best deals. No comparison shopping site has been able to combine all of these exciting features until now.

Merchants benefit from comparison shopping websites because they receive increased traffic, conversion rates, and revenue through improved accurate placement of their products into the appropriate categories.

How It Works:
Merchants upload their merchandise through data feeds. These feeds must be submitted before a merchant’s products can appear on a comparison shopping website, such as The product rank position is determined by how well a merchant’s keyword search term matches the keywords associated with a product’s title, description, and other information provided in the merchant’s product data feed. groups their merchants’ products into several categories such as electronics, musical instruments, jewelry, watches, and computers etc.

Optimizing merchants’ data feeds before they are uploaded is one of the important factors of getting the best results in comparison shopping websites, such as Effective product optimization ensures that products will appear in the correct categories and increases search engine rankings. offers merchants the advantage of choosing PPC (pay per click) or PPA (pay per action), which means that merchants pay only when consumers either visit their site or purchase from the portal. In contrast,,, Yahoo Shopping, Shopzilla, and Froogle use the pay-per-click payment system.

How It Works For You:

Consumers can quickly enter keywords for products and receive relevant search results. Or they can search from specialized categories on Consumers can view and compare similar products from multiple merchants in one location. Also, they can submit product reviews about their satisfaction with our merchants’ products or services.

Media Contact:
Director of Marketing
Office: (404) 496-4860
Fax: (912) 826-4222

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